Demand Generation Marketing Manager - Virtual/Remote

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Written by AI from the job title and company, not by Enumerate, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Demand Generation Marketing Manager at Enumerate will play a critical role in driving customer engagement and revenue growth through strategic marketing initiatives. This position is responsible for developing, executing, and optimizing integrated demand generation campaigns that align with the company's objectives. The successful candidate will collaborate with cross-functional teams to identify target audiences, develop messaging, leverage various marketing channels, and analyze campaign performance to ensure continuous improvement. This remote position offers an exciting opportunity for a results-oriented marketing professional to make a significant impact within a dynamic organization.

Job Responsibilities

• Develop and implement comprehensive demand generation strategies across multiple channels, including email, social media, and digital marketing.
• Collaborate with sales and product teams to create targeted campaigns that generate qualified leads.
• Analyze campaign performance metrics and provide actionable insights to optimize future marketing efforts.
• Manage the marketing budget to ensure effective allocation of resources and achieve ROI objectives.
• Conduct market research to identify trends, customer needs, and competitive landscape to inform campaign strategies.
• Oversee marketing automation tools and customer relationship management (CRM) systems to manage leads and customer interactions.
• Develop engaging content for various marketing channels to drive demand, including webinars, whitepapers, and blog posts.
• Monitor and report on industry trends to identify opportunities for growth and new marketing tactics.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in demand generation or digital marketing, preferably in a technology or SaaS environment.
• Strong understanding of marketing automation tools and CRM platforms (e.g., HubSpot, Marketo, Salesforce).
• Proficient in data analysis and reporting tools to measure campaign effectiveness.
• Exceptional written and verbal communication skills.
• Demonstrated ability to manage multiple projects simultaneously and meet deadlines.
• Creative mindset with a strong focus on results and customer engagement.

Technologies & Tools

The Demand Generation Marketing Manager will utilize various technologies and tools essential for executing successful marketing strategies. Proficient use of marketing automation software (such as HubSpot or Marketo), CRM systems (like Salesforce), analytics platforms (Google Analytics), and social media management tools will be central to this role. Familiarity with content management systems (CMS) and design software can also enhance marketing effectiveness and campaign creativity.

Ideal Candidates

Ideal candidates will possess a blend of analytical thinking and creative problem-solving skills, demonstrating a passion for driving results through innovative marketing strategies. They will be proactive, adaptable, and capable of thriving in a fast-paced, remote environment. Strong collaboration and interpersonal skills are essential as the role requires effective communication with various stakeholders within the organization. A continuous learner who stays updated on the latest marketing trends and technologies will be well-suited to succeed in this position.