Demand Generation Marketing Manager - Virtual/Remote

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Written by AI from the job title and company, not by Enumerate, so some details may not match this job. The employer's own page has the real description.

Overview

The Demand Generation Marketing Manager at Enumerate will be responsible for developing and executing comprehensive marketing strategies to drive demand for our products and services. The successful candidate will leverage a variety of digital marketing channels to attract prospective customers, nurture leads, and optimize the customer journey. Through data-driven decision-making, they will enhance campaign performance and ensure alignment with overall business objectives.

Job Responsibilities

• Develop and implement strategic demand generation plans to meet sales targets and drive revenue growth.
• Manage multi-channel campaigns across email, social media, content marketing, and pay-per-click advertising.
• Analyze campaign performance metrics to inform ongoing strategy and optimize conversion rates.
• Collaborate with sales teams to enhance lead qualification processes and ensure alignment on target audiences.
• Conduct market research to identify new trends, competitive positioning, and opportunities for growth.
• Create effective marketing collateral and content to support demand generation initiatives.
• Oversee the marketing budget and ensure efficient allocation of resources to maximize ROI.
• Leverage marketing automation tools to streamline operations and improve campaign effectiveness.
• Monitor and report on the effectiveness of demand generation strategies and adapt as necessary.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; advanced degree is a plus.
• 5+ years of experience in demand generation or digital marketing roles, preferably in a B2B environment.
• Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Salesforce).
• Strong understanding of SEO, SEM, PPC, and various social media advertising channels.
• Exceptional analytical skills and experience interpreting data to drive decision-making.
• Excellent written and verbal communication skills, with a focus on persuasive messaging.
• Ability to work collaboratively in a fast-paced, remote environment and manage multiple projects simultaneously.

Technologies & Tools

The Demand Generation Marketing Manager will utilize a variety of technologies and tools to optimize campaigns and track performance. Key tools include marketing automation software such as HubSpot or Marketo, CRM platforms like Salesforce, analytics tools including Google Analytics, as well as project management tools for campaign planning and collaboration, such as Asana or Trello.

Ideal Candidates

The ideal candidate for this position is a strategic thinker with a passion for marketing and a proven track record of successful demand generation campaigns. They are analytical yet creative, able to generate innovative ideas while also interpreting data effectively. Strong interpersonal skills are essential, allowing for seamless collaboration with cross-functional teams. A proactive attitude and a focus on achieving results will be critical to thrive in our dynamic work environment.