Demand Generation Marketing Manager - Virtual/Remote

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Enumerate, so some details may not match this job. The employer's own page has the real description.

Job Overview

Enumerate is seeking a highly skilled Demand Generation Marketing Manager to join our dynamic marketing team in a virtual/remote capacity. In this role, you will take ownership of developing and executing innovative demand generation strategies that drive growth and enhance customer engagement. Leveraging your expertise in digital marketing, you'll collaborate closely with cross-functional teams to design effective campaigns that attract and nurture leads, ultimately contributing to our revenue goals. You will play a pivotal role in transforming our marketing efforts to optimize customer acquisition and retention across various channels.

Job Responsibilities

• Create and implement comprehensive demand generation campaigns to drive leads and revenue.
• Analyze market trends and customer insights to inform strategic marketing initiatives.
• Collaborate with sales and product teams to align marketing strategies with business goals.
• Manage and optimize multiple marketing channels including email, social media, PPC, and content marketing.
• Develop content strategies that resonate with target audiences and enhance brand visibility.
• Utilize marketing automation tools to streamline processes and improve campaign effectiveness.
• Track and analyze campaign performance metrics to ensure continuous improvement and report on ROI.
• Conduct A/B testing and other experiments to refine marketing tactics.
• Maintain a budget for demand generation projects and ensure costs are kept within limits.
• Lead and mentor junior team members and coordinate their responsibilities to maximize team output.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• A minimum of 5 years of experience in demand generation or related marketing roles.
• Proficiency in digital marketing tactics, including SEO, PPC, email marketing, and social media.
• Experience with marketing automation platforms such as HubSpot, Marketo, or similar tools.
• Strong analytical skills and expertise in data interpretation for decision-making.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Familiarity with CRM systems such as Salesforce is a plus.

Technologies & Tools

The Demand Generation Marketing Manager will utilize various technologies and tools to execute marketing strategies effectively. This includes marketing automation software such as HubSpot or Marketo for campaign management, Google Analytics for tracking performance metrics, social media management tools, and CRM platforms like Salesforce to maintain and nurture customer relationships. Additionally, expertise in content management systems and data analysis tools will be employed to optimize marketing efforts continuously.

Ideal Candidates

The ideal candidate for this position should possess a strong entrepreneurial spirit, exhibit creativity in approaching marketing challenges, and demonstrate exceptional leadership skills. They should be proactive, with a track record of achieving results through strategic thinking and innovative tactics. A collaborative mindset is essential, as this role involves working across various departments. Furthermore, the candidate should have a passion for driving customer engagement and a commitment to continuous improvement, making them a well-rounded addition to our team.