Demand Generation Marketing Manager - Virtual/Remote

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Job Overview

The Demand Generation Marketing Manager at Enumerate will be responsible for developing and executing comprehensive demand generation strategies to drive lead acquisition and enhance customer engagement across various channels. This role requires a strategic thinker with a hands-on approach to improve our online presence and optimize marketing efforts. The manager will collaborate closely with sales and product teams, leveraging data analytics to refine targeting and continually assess the effectiveness of campaigns to maximize return on investment.

Job Responsibilities

• Develop and implement multi-channel demand generation campaigns that align with business objectives.
• Monitor, analyze, and report on campaign performance metrics to assess effectiveness and inform future strategies.
• Collaborate with internal teams, including sales, content, and product management, to ensure cohesive messaging and strategy alignment.
• Create targeted email marketing campaigns and manage the email marketing calendar.
• Utilize marketing automation tools to streamline campaign execution and enhance lead nurturing processes.
• Conduct market research to identify trends and opportunities within the industry for lead generation.
• Manage budgets for demand generation initiatives, ensuring optimal allocation of resources.
• Lead initiatives to enhance overall user experience on digital platforms, increasing engagement and conversions.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in demand generation or digital marketing, preferably within a B2B technology environment.
• Strong understanding of marketing automation tools (e.g., HubSpot, Marketo) and CRM systems.
• Proficient in data analytics and reporting tools to effectively measure campaign performance.
• Excellent written and verbal communication skills with a focus on collaboration.
• Ability to work independently and manage multiple projects under tight deadlines.
• Familiarity with SEO, PPC, and content marketing strategies.

Technologies & Tools

The Demand Generation Marketing Manager will utilize a variety of technologies and tools to drive marketing initiatives, including marketing automation platforms such as HubSpot or Marketo, customer relationship management (CRM) systems like Salesforce, and analytics tools such as Google Analytics and Tableau. Familiarity with social media advertising platforms and email marketing services will also be essential to support and optimize demand generation strategies.

Ideal Candidates

Ideal candidates for the Demand Generation Marketing Manager position will exhibit a blend of analytical thinking, creativity, and collaboration. They should be results-driven, with the ability to leverage data to inform their strategies and decisions. Strong interpersonal skills are vital, as the role involves working closely with various teams across the organization. Additionally, successful candidates will demonstrate adaptability in the face of changing market dynamics and posses a proactive mindset aimed at continuous improvement in marketing efforts.