Demand Generation Marketing Manager - Virtual/Remote

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Job Overview

Enumerate is seeking a skilled Demand Generation Marketing Manager to join our virtual team. This role will be pivotal in developing and executing strategic marketing initiatives aimed at generating interest and leads for our solutions. The ideal candidate will leverage data-driven tactics to enhance our marketing funnel, boosting customer engagement across multiple channels. Serving as a key member of the marketing team, you will collaborate closely with sales, product, and customer success teams to ensure alignment in our growth objectives and maximize outreach impact.

Job Responsibilities

• Develop and implement comprehensive demand generation strategies to drive qualified leads and improve conversion rates.
• Analyze market trends and customer insights to inform marketing campaigns and initiatives.
• Manage and optimize multi-channel campaigns, including email, social media, paid advertising, and SEO/SEM strategies.
• Collaborate with the sales team to ensure seamless lead handoff and track the sales funnel effectiveness.
• Utilize marketing automation tools to streamline lead generation processes and enhance productivity.
• Monitor and report on campaign performance, providing insights and recommendations for continuous improvement.
• Work alongside content creators to develop compelling marketing materials that resonate with target audiences.
• Engage with prospects and customers to capture feedback and develop case studies that illustrate value delivery.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• 5+ years of experience in demand generation, digital marketing, or related roles.
• Proven track record of successfully managing multi-channel marketing campaigns.
• Strong analytical skills, with the ability to interpret data and metrics to drive decision-making.
• Proficient in marketing automation platforms (e.g., HubSpot, Marketo) and CRM tools (e.g., Salesforce).
• Excellent written and verbal communication skills, with a focus on persuasive content development.
• Ability to work independently in a remote environment while effectively collaborating with a virtual team.

Technologies & Tools

The Demand Generation Marketing Manager will utilize a variety of technologies and tools essential for executing effective marketing strategies. These include marketing automation platforms such as HubSpot and Marketo, CRM systems like Salesforce, analytics tools such as Google Analytics, and design software including Adobe Creative Suite. Familiarity with social media management tools and SEO platforms will also be beneficial for optimizing campaign efforts and measuring online engagement.

Ideal Candidates

The ideal candidates for the Demand Generation Marketing Manager position are proactive, data-driven marketing professionals who thrive in a dynamic and fast-paced environment. They are creative thinkers with a strong ability to analyze data and translate insights into actionable marketing strategies. Strong relationship-building skills, a collaborative mindset, and an unwavering commitment to achieving measurable results set them apart. Candidates who demonstrate adaptability, a blend of strategic and tactical marketing skills, and a passion for innovation will excel in this role at Enumerate.