Demand Generation Marketing Manager - Virtual/Remote

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Written by AI from the job title and company, not by Enumerate, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Demand Generation Marketing Manager at Enumerate plays a pivotal role in developing and executing comprehensive marketing strategies that drive lead generation and facilitate customer acquisition. This position entails collaborating with cross-functional teams to design targeted campaigns, analyzing customer insights, and leveraging digital marketing tools to enhance brand visibility and engagement. With a focus on measurable outcomes, the Demand Generation Marketing Manager will be responsible for optimizing the entire customer journey while ensuring alignment with overall business objectives.

Job Responsibilities

• Develop and implement innovative demand generation strategies to attract potential customers.
• Create and manage integrated marketing campaigns across various channels including email, social media, content marketing, and paid media.
• Work closely with the sales team to align marketing strategies with their objectives and optimize lead conversion.
• Analyze campaign performance and customer data to refine and enhance marketing efforts.
• Perform market research to identify target segments and understand customer needs and behaviors.
• Collaborate with content creators to develop engaging marketing materials, including whitepapers, case studies, and webinars.
• Utilize marketing automation tools to streamline processes and improve efficiency.
• Monitor and report on key performance metrics to ensure that marketing strategies meet established goals.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; advanced degree preferred.
• Minimum of 5 years of experience in demand generation or digital marketing.
• Strong understanding of marketing automation and CRM tools such as HubSpot, Marketo, or Salesforce.
• Proven ability to analyze data and derive actionable insights for continuous improvement.
• Excellent writing and verbal communication skills.
• Experience with content marketing and creation.
• Knowledge of SEO, SEM, and social media marketing strategies.
• Strong project management skills with the ability to manage multiple tasks simultaneously.

Technologies & Tools

The Demand Generation Marketing Manager will utilize a variety of technologies and tools including, but not limited to, marketing automation platforms (such as HubSpot and Marketo), Customer Relationship Management (CRM) systems like Salesforce, analytics tools (Google Analytics, Tableau), and social media management software. Familiarity with SEO and SEM tools is also essential to optimize digital marketing efforts.

Ideal Candidates

Ideal candidates for the Demand Generation Marketing Manager position are strategic thinkers with a data-driven mindset and a proven track record in demand generation. They possess strong interpersonal skills and can collaborate effectively across various departments. Successful candidates are proactive and self-motivated individuals who thrive in a fast-paced environment, demonstrating a passion for digital marketing and a commitment to continuous learning and improvement.