Demand Generation Marketing Manager - Virtual/Remote

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Job Overview

The Demand Generation Marketing Manager at Enumerate will play a crucial role in developing and executing innovative marketing strategies aimed at driving demand for our products and services. This position entails collaborating cross-functionally with sales, product management, and customer success teams to ensure alignment of demand generation initiatives with overall business objectives. The successful candidate will leverage data-driven insights to enhance campaign effectiveness and will oversee the development of compelling content that resonates with our target audience.

Job Responsibilities

• Design and implement comprehensive demand generation strategies to drive lead acquisition and improve conversion rates.
• Collaborate with sales and product teams to create alignment around buyer personas, messaging, and value propositions.
• Analyze and optimize multi-channel marketing campaigns, including email, social media, content marketing, and paid advertising.
• Develop and manage content marketing initiatives, ensuring high-quality content that educates and engages prospects.
• Utilize marketing automation tools to manage and streamline campaigns and reporting processes.
• Monitor key performance indicators (KPIs) to assess and report on campaign performance and lead generation effectiveness.
• Stay up-to-date with industry trends and best practices to identify new opportunities for demand generation.
• Manage and mentor members of the demand generation team, fostering a culture of continuous improvement and innovation.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• A minimum of 5 years of experience in demand generation or digital marketing roles.
• Proficient in using marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Strong analytical skills and experience using data to drive decisions.
• Excellent written and verbal communication skills, with the ability to create compelling content.
• Experience in managing budgets and optimizing spend across marketing channels.
• Proven ability to work collaboratively in cross-functional teams, often in a remote environment.

Technologies & Tools

The Demand Generation Marketing Manager will utilize a suite of technologies and tools to effectively execute marketing campaigns, including but not limited to marketing automation software (such as HubSpot or Marketo), customer relationship management (CRM) systems (like Salesforce), analytics platforms (Google Analytics, Tableau), and social media management tools. Familiarity with content management systems (CMS) and A/B testing tools is also essential to refine messaging and drive engagement.

Ideal Candidates

The ideal candidate for the Demand Generation Marketing Manager position will possess strong leadership capabilities complemented by a strategic mindset. They will be highly analytical, leveraging data to make informed decisions while also being creative in their approach to marketing challenges. A collaborative spirit is essential, as this role requires working closely with various teams to achieve shared goals. Candidates should be proactive, adaptable, and passionate about driving results in a fast-paced, dynamic environment.