Demand Generation Marketing Manager - Virtual/Remote

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Written by AI from the job title and company, not by Enumerate, so some details may not match this job. The employer's own page has the real description.

Overview

The Demand Generation Marketing Manager at Enumerate will play a pivotal role in driving the growth and success of our marketing initiatives. This position involves developing and executing strategic demand generation campaigns that will enhance brand awareness, lead acquisition, and customer engagement. The ideal candidate will utilize a combination of innovative marketing strategies and data-driven analysis to optimize performance and deliver measurable results. Working collaboratively with cross-functional teams, the Demand Generation Marketing Manager will ensure alignment between marketing efforts and business objectives to support overall company goals.

Job Responsibilities

• Develop and implement multi-channel demand generation strategies to drive leads and revenue growth.
• Create, optimize, and manage targeted email marketing campaigns to nurture leads and engage prospects.
• Analyze campaign performance metrics and adjust strategies to maximize effectiveness and ROI.
• Collaborate with the sales team to align marketing strategies with business development efforts.
• Manage and oversee content marketing initiatives to attract and retain a clearly-defined audience.
• Coordinate and manage webinars, events, and other promotional activities to enhance brand visibility.
• Conduct market research and competitive analysis to identify opportunities for demand generation.
• Lead a small team of marketing professionals, providing mentorship and guidance to foster growth.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in demand generation, digital marketing, or related roles.
• Strong analytical skills, with a proven ability to interpret data and make data-driven decisions.
• Proficiency in marketing automation platforms such as HubSpot or Marketo.
• Excellent written and verbal communication skills, with a focus on persuasive storytelling.
• Experience with SEO/SEM, content marketing, and social media strategies.
• Familiarity with CRM systems, particularly Salesforce, is highly desirable.

Technologies & Tools

The Demand Generation Marketing Manager will utilize various technologies and tools to execute and analyze marketing strategies effectively. Key tools include marketing automation platforms such as HubSpot and Marketo, CRM systems like Salesforce, analytics software such as Google Analytics, and design tools for creating marketing collateral. Proficiency in these technologies will be essential for tracking campaign performance and driving lead generation initiatives.

Ideal Candidates

Ideal candidates for the Demand Generation Marketing Manager position will exhibit a blend of creativity and analytical thinking. They will possess a strong drive to innovate and challenge the status quo while maintaining a focus on measurable outcomes. Excellent interpersonal skills, the ability to collaborate across teams, and a deep understanding of customer journey mapping are essential qualities. The right candidate will thrive in a fast-paced environment and exhibit a strong commitment to achieving team goals.