Demand Generation Marketing Manager - Virtual/Remote

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Job Overview

The Demand Generation Marketing Manager at Enumerate is responsible for developing and executing innovative marketing strategies that drive traffic, engagement, and conversions across various channels. This individual will lead a talented team in crafting campaigns that align with the company's goals, leveraging data analytics to measure performance and optimize outreach efforts. The ideal candidate will work closely with sales, product, and content teams to ensure a cohesive approach, fostering growth and visibility for Enumerate in a competitive market.

Job Responsibilities

• Develop and implement comprehensive demand generation strategies that align with business objectives.
• Manage end-to-end marketing campaigns including email, social media, and content marketing.
• Analyze campaign performance metrics and make data-driven recommendations for optimization.
• Collaborate with sales and product teams to create targeted campaigns that drive lead generation.
• Oversee the marketing technology stack, ensuring efficient utilization of tools and resources.
• Lead a team of marketing professionals, providing guidance, support, and performance evaluations.
• Research and leverage industry trends to identify new opportunities and best practices in demand generation.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 5+ years of experience in demand generation, digital marketing, or related roles.
• Proven track record of successfully managing multi-channel marketing campaigns.
• Strong analytical skills with proficiency in data interpretation and reporting tools.
• Excellent written and verbal communication skills with experience in content creation.
• Familiarity with marketing automation and CRM systems (e.g., HubSpot, Salesforce).
• Ability to work collaboratively in a fast-paced, remote environment.

Technologies & Tools

In this position, the Demand Generation Marketing Manager will utilize a variety of technologies and tools to effectively carry out marketing strategies. Key tools include marketing automation platforms such as HubSpot, analytics software like Google Analytics, Customer Relationship Management (CRM) systems such as Salesforce, and social media management tools. Familiarity with content management systems (CMS) and graphic design tools is also beneficial.

Ideal Candidates

Ideal candidates possess a blend of creative and analytical skills, allowing them to innovate while also focusing on measurable outcomes. They are results-driven, able to effectively manage multiple projects and deadlines while maintaining attention to detail. Strong interpersonal skills are essential for collaborating with various teams and stakeholders. The capacity to adapt quickly to changing technologies and market dynamics will further set the right candidate apart, contributing to the overall success of Enumerate's demand generation initiatives.