Demand Generation Marketing Manager - Virtual/Remote

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Written by AI from the job title and company, not by Enumerate, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Demand Generation Marketing Manager at Enumerate will play a crucial role in driving lead generation and brand awareness through innovative marketing strategies. This position entails developing and executing multifaceted marketing campaigns designed to attract and nurture prospective customers. The successful candidate will collaborate with sales and product teams to enhance our overall marketing efficacy, analyze campaign performance, and optimize our demand generation funnel to maximize conversion rates.

Job Responsibilities

• Design and implement comprehensive demand generation strategies to drive qualified leads and increase brand visibility.
• Manage and optimize digital marketing campaigns across various platforms, focusing on SEO, PPC, email marketing, and social media.
• Develop engaging content for marketing materials that resonates with target audiences and supports campaign goals.
• Analyze campaign performance metrics and derive actionable insights to improve lead generation efforts.
• Collaborate with the sales team to ensure smooth handoff of leads and support ongoing nurture efforts.
• Conduct market research to identify trends, audience segments, and competitive positioning.
• Regularly report on demand generation metrics and present findings to stakeholders.
• Manage external vendors and agencies to support digital marketing initiatives as needed.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in demand generation or digital marketing.
• Proven track record of managing successful marketing campaigns and meeting performance metrics.
• Strong knowledge of marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Excellent analytical skills with proficiency in data analysis and reporting.
• Strong communication and interpersonal skills, both written and verbal.
• Ability to work collaboratively in a remote environment and manage multiple projects simultaneously.

Technologies & Tools

The Demand Generation Marketing Manager will utilize a variety of technologies and tools to enhance marketing operations and analytics. Key platforms include marketing automation software such as HubSpot or Marketo, data analytics tools like Google Analytics, and customer relationship management systems like Salesforce. Familiarity with design software (e.g., Adobe Creative Suite) and collaboration platforms (e.g., Slack, Asana) will also be beneficial in ensuring streamlined communication and project management.

Ideal Candidates

Ideal candidates for the Demand Generation Marketing Manager position will possess a proactive and results-driven mindset, demonstrating strong strategic thinking and creativity in marketing. They should embrace a data-driven approach to decision-making and thrive in collaborative environments, showcasing excellent leadership qualities. The ability to remain adaptable and innovative while facing challenges is essential, along with a passion for continuous learning and professional growth in the marketing field.