Demand Generation Marketing Manager - Virtual/Remote

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Written by AI from the job title and company, not by Enumerate, so some details may not match this job. The employer's own page has the real description.

Overview

The Demand Generation Marketing Manager at Enumerate will be responsible for developing and executing comprehensive marketing strategies to drive demand and increase brand awareness. This role will focus on creating targeted campaigns, utilizing data analytics to measure effectiveness, and collaborating with sales and product teams to ensure alignment with overall business goals. The manager will leverage various digital marketing channels to optimize lead generation and nurture prospects throughout the customer journey.

Job Responsibilities

• Develop and implement integrated demand generation marketing strategies aligned with business objectives.
• Plan and execute multi-channel marketing campaigns, including email, digital advertising, social media, and content marketing.
• Utilize marketing automation tools to segment audiences, track campaign performance, and optimize lead nurturing processes.
• Analyze and report on campaign performance metrics to refine strategies and improve ROI.
• Collaborate with the sales team to align marketing efforts with sales objectives and improve lead conversion rates.
• Conduct market research to identify new opportunities and keep abreast of industry trends.
• Manage budgets for various marketing programs and track expenditures to ensure cost-effectiveness.
• Oversee the creation of marketing collateral, ensuring brand consistency and adherence to quality standards.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in demand generation, digital marketing, or related roles.
• Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent written and verbal communication skills, with a creative and strategic mindset.
• Familiarity with SEO and PPC strategies, as well as experience with web analytics tools (e.g., Google Analytics).
• Proven ability to manage multiple projects and adhere to deadlines.

Technologies & Tools

The Demand Generation Marketing Manager will utilize a variety of technologies and tools including marketing automation platforms such as HubSpot or Marketo for campaign management and lead nurturing, CRM systems like Salesforce for tracking customer interactions, and analytics tools like Google Analytics for performance measurement. Familiarity with social media management tools and graphic design software may also be beneficial for creating engaging content.

Ideal Candidates

Ideal candidates for the Demand Generation Marketing Manager position will possess a proactive and results-oriented mindset, demonstrating a strong ability to identify and capitalize on marketing opportunities. They will be effective communicators, capable of working collaboratively across departments while also being comfortable taking initiative independently. It is essential for candidates to exhibit creativity in developing innovative campaigns, as well as commitment to continuous learning in the ever-evolving marketing landscape.