Demand Generation Marketing Manager - Virtual/Remote

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Enumerate, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Demand Generation Marketing Manager at Enumerate will play a pivotal role in developing and executing comprehensive marketing strategies aimed at driving demand and enhancing brand awareness. This position requires a dynamic and results-driven individual who can effectively collaborate across teams to implement and optimize multi-channel marketing campaigns. The manager will be responsible for analyzing market trends, managing budgets, and ensuring alignment with the overall business strategy to achieve growth objectives.

Job Responsibilities

• Develop and refine demand generation strategies to drive engagement and lead generation.
• Manage and optimize integrated marketing campaigns across various channels including email, social media, webinars, and search marketing.
• Analyze campaign performance using metrics and KPIs to generate actionable insights for continuous improvement.
• Collaborate with sales, product, and content teams to align messaging and ensure a cohesive marketing approach.
• Create content and collateral that supports the overall marketing objectives and effectively communicates product value.
• Manage marketing budgets and allocate resources effectively to maximize ROI.
• Conduct market research to identify emerging trends and audience preferences that inform campaign strategies.
• Oversee the implementation and maintenance of marketing automation tools and CRM systems.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; Master’s degree preferred.
• Minimum of 5 years of experience in demand generation or related marketing roles.
• Proven track record of developing and executing successful marketing campaigns that drive results.
• Strong analytical skills and experience with marketing analytics tools.
• Excellent verbal and written communication skills, with an ability to convey complex messages clearly.
• Familiarity with marketing automation tools such as HubSpot, Marketo, or similar platforms.
• Ability to work independently as well as collaboratively in a fast-paced and dynamic environment.

Technologies & Tools

The Demand Generation Marketing Manager will utilize a range of technologies and tools to facilitate their role, including but not limited to customer relationship management (CRM) software, marketing automation platforms, analytics and reporting tools, and content management systems. Familiarity with platforms such as Salesforce, HubSpot, Google Analytics, and social media management tools will be essential for the effective planning and execution of marketing strategies.

Ideal Candidates

The ideal candidate for the Demand Generation Marketing Manager position will demonstrate an exceptional ability to think strategically while executing tactically. They will possess strong leadership skills combined with a collaborative mindset, allowing them to effectively work across departments. An innovative approach to problem-solving, creative campaign development, and a steadfast commitment to data-driven decision-making will distinguish the right candidate in a fast-evolving marketing landscape. Additionally, the candidate should have a passion for driving results and a proactive attitude towards continuous learning and improvement.