Demand Generation Marketing Manager - Virtual/Remote

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Written by AI from the job title and company, not by Enumerate, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Demand Generation Marketing Manager at Enumerate is responsible for strategizing and executing comprehensive marketing campaigns aimed at generating qualified leads and driving brand awareness. This role involves collaborating with cross-functional teams to develop and implement innovative marketing strategies that align with the company's objectives while optimizing the customer journey from awareness to conversion. The ideal candidate will possess a blend of creativity, analytical skills, and experience in digital marketing to successfully enhance the demand generation efforts of Enumerate in a virtual and remote setting.

Job Responsibilities

• Develop and implement integrated demand generation strategies that align with marketing goals and sales objectives.
• Manage and optimize digital marketing campaigns including email, content marketing, social media, and search engine marketing.
• Analyze campaign performance metrics and derive insights to enhance future marketing strategies.
• Collaborate with the sales team to ensure seamless lead handoff and enhance lead nurturing processes.
• Conduct market research to identify target audiences and demonstrate innovative ways to reach them effectively.
• Design and execute landing pages and lead capture systems that drive conversion rates.
• Oversee marketing automation processes to streamline campaigns and improve efficiency.
• Provide regular reports on campaign performance and lead generation metrics to stakeholders.
• Stay updated on industry trends and competitive landscape to inform marketing strategies.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in demand generation marketing or related marketing roles.
• Proficiency in marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Strong analytical skills with experience in data analysis and reporting.
• Exceptional written and verbal communication skills.
• Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Experience with SEO and SEM strategies is preferred.

Technologies & Tools

The Demand Generation Marketing Manager will utilize a variety of technologies and tools essential for developing and executing marketing campaigns. Key tools include marketing automation platforms such as HubSpot and Marketo, customer relationship management software like Salesforce, analytics tools (Google Analytics, SEMrush), email marketing software, graphic design applications (Canva, Adobe Creative Suite), and social media management tools (Hootsuite, Buffer). Proficiency in these technologies is crucial for effective campaign management and performance analysis.

Ideal Candidates

The ideal candidate for the Demand Generation Marketing Manager position at Enumerate is a dynamic individual who thrives in a collaborative and innovative environment. They possess a strong strategic mindset coupled with creative problem-solving abilities. Candidates should demonstrate a passion for data-driven decision-making, with the ability to adapt to new marketing trends rapidly. Strong interpersonal skills are essential for effective collaboration with different teams and stakeholders. Furthermore, a proactive and results-oriented approach to achieving marketing goals is essential for success in this role.