Demand Generation Marketing Manager - Virtual/Remote

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Written by AI from the job title and company, not by Enumerate, so some details may not match this job. The employer's own page has the real description.

Overview

The Demand Generation Marketing Manager at Enumerate will play a pivotal role in accelerating the company’s growth through the development and execution of data-driven marketing campaigns. This position will focus on generating demand for our products and services by leveraging various marketing channels to drive lead generation and customer acquisition. The ideal candidate will collaborate closely with the sales and product teams to ensure alignment of marketing strategies with business objectives, while utilizing analytics to drive decision-making and optimize campaign performance.

Job Responsibilities

• Develop and implement comprehensive demand generation strategies that align with overall business objectives.
• Create and manage multi-channel marketing campaigns, including email, social media, SEO, and content marketing.
• Analyze campaign performance metrics and optimize strategies based on data-driven insights.
• Collaborate with sales teams to identify target segments and develop lead scoring models.
• Generate high-quality leads through innovative marketing initiatives and outreach efforts.
• Maintain and optimize marketing automation tools to streamline processes and enhance efficiency.
• Coordinate with product marketing to ensure alignment on messaging and promotions.
• Conduct market research to identify trends and adjust strategies accordingly.
• Manage budgets for marketing programs and track ROI.
• Report on lead generation activities and share insights with stakeholders to inform future strategies.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in demand generation or digital marketing roles.
• Proven success in developing and executing effective demand generation campaigns.
• Strong understanding of marketing automation and CRM tools.
• Excellent analytical skills, with the ability to derive insights from data.
• Exceptional communication skills, both written and verbal.
• Ability to work collaboratively in a fast-paced, remote environment.
• Experience with A/B testing and other optimization methodologies.

Technologies & Tools

The Demand Generation Marketing Manager will utilize a variety of technologies and tools to execute marketing strategies effectively. This includes marketing automation platforms such as HubSpot or Marketo, customer relationship management (CRM) systems like Salesforce, and analytics tools such as Google Analytics and Tableau. Proficiency in social media management platforms and email marketing software will also be essential to manage campaigns and track performance.

Ideal Candidates

The ideal candidate for this position is a results-driven marketing professional with a strong grasp of demand generation best practices. They possess excellent strategic thinking skills and are adept at analyzing data to inform decision-making. A proactive approach to problem-solving combined with the ability to work collaboratively with cross-functional teams will be key to success. Candidates should exhibit strong organizational skills, adaptability, and a passion for continuous learning in the ever-evolving digital marketing landscape.