Demand Generation Marketing Manager - Virtual/Remote

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Written by AI from the job title and company, not by Enumerate, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Demand Generation Marketing Manager at Enumerate will play a crucial role in driving the company's growth by developing, executing, and optimizing comprehensive marketing strategies aimed at generating high-quality leads and nurturing prospects throughout the buyer's journey. This position requires a deep understanding of customer segmentation, analytics, and multi-channel marketing tactics, as well as the ability to collaborate effectively across departments to enhance the company's visibility and lead conversion rates.

Job Responsibilities

• Design and implement multi-channel demand generation strategies to drive awareness and acquisition of new customers.
• Analyze and report on the performance of demand generation campaigns, leveraging data insights to optimize future efforts.
• Coordinate with sales and product teams to develop effective lead nurturing workflows and strategies.
• Manage and enhance marketing automation systems for campaign execution and tracking.
• Conduct market research to identify new opportunities and trends that could provide competitive advantages.
• Develop engaging content for various channels including email, social media, and webinars.
• Monitor competitors’ activities and adjust strategies accordingly to maintain a leading position in the market.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; advanced degree preferred.
• Minimum of 5 years of experience in demand generation or digital marketing roles.
• Proficiency in marketing automation tools such as HubSpot, Marketo, or similar platforms.
• Strong analytical skills with experience in Google Analytics and A/B testing methodologies.
• Excellent written and verbal communication skills, with a strong attention to detail.
• Ability to manage multiple projects simultaneously and work effectively in a fast-paced environment.
• Experience with CRM systems like Salesforce is a plus.

Technologies & Tools

The Demand Generation Marketing Manager will utilize a variety of technologies and tools to carry out their responsibilities effectively. The primary tools include marketing automation software (such as HubSpot or Marketo), customer relationship management (CRM) systems (like Salesforce), and analytics platforms (such as Google Analytics). Additionally, proficiency in design software and content management systems will be advantageous for campaign creation and execution.

Ideal Candidates

Ideal candidates for the Demand Generation Marketing Manager role at Enumerate are individuals who possess a strategic mindset combined with strong analytical capabilities. They should be highly organized and detail-oriented, with a proactive approach to problem-solving. Excellent communication and interpersonal skills are essential for collaborating across teams. A passion for innovative marketing practices and a data-driven approach to decision-making will further align with the company’s growth objectives.