Demand Generation Marketing Manager - Virtual/Remote

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Enumerate, so some details may not match this job. The employer's own page has the real description.

Overview

The Demand Generation Marketing Manager at Enumerate will be responsible for developing and executing integrated marketing campaigns that drive demand and engagement across targeted segments. This role involves collaborating with cross-functional teams to optimize lead generation strategies, enhance brand visibility, and track and analyze performance metrics. The ideal candidate will leverage digital marketing tools and methodologies to cultivate high-quality leads that convert into long-term customers, while continually refining approaches based on market trends and analytics.

Job Responsibilities

• Develop and manage comprehensive demand generation strategies to target key customer segments.
• Collaborate with sales and product teams to align marketing initiatives with business objectives.
• Execute multi-channel marketing campaigns, including email marketing, social media, and content marketing.
• Analyze and report on campaign performance metrics, adjusting strategies as necessary to improve outcomes.
• Manage and optimize digital marketing tools and technologies to enhance the lead nurturing process.
• Conduct market research to identify trends, insights, and competitive landscape that impact demand generation efforts.
• Create compelling content that supports lead generation efforts and drives engagement.
• Oversee budget management for demand generation initiatives, ensuring efficient allocation of resources.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• A minimum of 5 years of experience in demand generation or digital marketing roles.
• Proficiency in marketing automation platforms, CRM systems, and analytics tools.
• Strong understanding of digital marketing channels, including SEO, PPC, social media, and email marketing.
• Excellent written and verbal communication skills, with the ability to craft persuasive marketing content.
• Proven ability to analyze data and derive actionable insights to inform campaign strategy.
• Exceptional project management skills, with the ability to manage multiple campaigns simultaneously.

Technologies & Tools

The Demand Generation Marketing Manager will utilize a variety of technologies and tools, including marketing automation software (such as HubSpot or Marketo), customer relationship management (CRM) platforms (e.g., Salesforce), web analytics tools (like Google Analytics), and content management systems. Familiarity with social media advertising platforms and SEO tools is also essential for effective campaign execution.

Ideal Candidates

Ideal candidates for this position will possess a strategic mindset with a proactive approach to problem-solving. They should be highly organized and detail-oriented, capable of managing multiple projects while maintaining a focus on results. Strong interpersonal skills are critical, as the role requires collaboration across various teams and stakeholders. Furthermore, candidates who are adaptable to changes in the marketing landscape and who have a passion for technology and innovation will thrive in this role at Enumerate.