Demand Generation Marketing Manager - Virtual/Remote

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Job Overview

The Demand Generation Marketing Manager at Enumerate will be responsible for creating and executing effective marketing strategies that drive demand for our products and services. This role entails collaboration with cross-functional teams to design campaigns that harness various channels, optimize lead generation, and ultimately contribute to revenue growth. The ideal candidate will have an analytical mindset, be data-driven, and possess exceptional communication skills to engage our target audience effectively.

Job Responsibilities

• Develop and implement comprehensive demand generation strategies to meet lead generation and revenue goals.
• Manage multi-channel marketing campaigns including email, social media, content marketing, and paid advertising.
• Collaborate with sales and product teams to identify target markets and refine value propositions.
• Analyze campaign performance metrics to inform strategy adjustments and optimize ROI.
• Utilize marketing automation tools to streamline processes and nurture leads throughout the customer journey.
• Maintain a deep understanding of industry trends to identify new growth opportunities.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in demand generation or digital marketing.
• Proven experience with marketing automation software (e.g., HubSpot, Marketo).
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills for effective collaboration.
• Ability to manage multiple projects and prioritize tasks in a fast-paced environment.

Technologies & Tools

The Demand Generation Marketing Manager will utilize a range of technologies and tools, including marketing automation platforms (e.g., HubSpot, Marketo), customer relationship management (CRM) systems (e.g., Salesforce), analytics tools (e.g., Google Analytics), and graphic design software (e.g., Adobe Creative Suite). Familiarity with social media management tools and email marketing platforms is also essential to streamline campaign execution and track performance metrics effectively.

Ideal Candidates

The ideal candidate for this position will be a proactive and innovative marketer with a passion for generating demand and driving customer engagement. They should be adaptable, able to quickly learn new technologies, and possess strong problem-solving skills. A successful candidate will value collaboration and thrive in a remote work environment, demonstrating a commitment to teamwork while also being capable of working independently. A knowledge of the latest marketing trends and best practices is essential to ensure that the company remains competitive in an ever-evolving market.