Demand Generation Marketing Manager - Virtual/Remote

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Written by AI from the job title and company, not by Enumerate, so some details may not match this job. The employer's own page has the real description.

Overview

The Demand Generation Marketing Manager at Enumerate will play a pivotal role in driving brand awareness, generating leads, and developing effective marketing campaigns that align with the company’s goals. This role requires a strategic thinker capable of managing multiple projects, analyzing data to optimize marketing strategies, and collaborating closely with sales and product teams. The ideal candidate will be skilled in the various aspects of demand generation and possess a strong understanding of the digital marketing landscape, enabling them to create and execute comprehensive marketing plans that drive customer engagement and boost revenue.

Job Responsibilities

• Develop and implement innovative demand generation strategies to attract and convert potential customers.
• Create, manage, and optimize multi-channel marketing campaigns, including SEO, PPC, email marketing, and social media.
• Analyze campaign performance metrics and customer insights to refine strategies and improve lead quality.
• Collaborate with sales teams to align marketing efforts with sales objectives, ensuring both departments meet their goals.
• Manage budgets related to marketing campaigns and report on ROI metrics consistently.
• Utilize marketing automation tools to streamline processes and enhance lead nurturing efforts.
• Conduct market research to identify trends, new opportunities, and competitive challenges.
• Prepare and present regular reporting on marketing performance and forecasts to stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in demand generation or similar marketing roles.
• Proven track record of designing and implementing successful demand generation campaigns.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Proficiency in marketing automation platforms and CRM software (e.g., HubSpot, Marketo, Salesforce).
• Excellent written and verbal communication skills.
• Ability to work independently and remotely while managing multiple priorities effectively.

Technologies & Tools

The Demand Generation Marketing Manager will work with various technologies and tools, including but not limited to marketing automation platforms (e.g., HubSpot, Marketo), customer relationship management (CRM) systems (e.g., Salesforce), data analytics tools (e.g., Google Analytics), and content management systems. Familiarity with SEO and PPC tools, as well as social media management platforms, will also be crucial for executing effective campaigns.

Ideal Candidates

The ideal candidate for the Demand Generation Marketing Manager position will be a results-driven professional with a passion for digital marketing and innovation. They will possess a strong ability to think critically and strategically, analyze complex data sets, and convert insights into actionable marketing strategies. Additionally, they should exhibit excellent interpersonal skills, demonstrating the ability to collaborate cross-functionally, and inspire others by fostering a positive and engaging team environment.