Demand Generation Marketing Manager - Virtual/Remote

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Job Overview

The Demand Generation Marketing Manager at Enumerate will be responsible for developing and executing comprehensive marketing strategies to drive lead generation and customer engagement. The ideal candidate will leverage data-driven insights and innovative tactics to enhance brand presence, optimize campaign performance, and contribute to overall growth objectives. This role requires collaboration with various teams to align marketing initiatives with business goals, ensuring a cohesive approach to nurture prospects throughout the customer journey.

Job Responsibilities

• Develop and implement demand generation strategies that align with the company’s marketing and sales objectives.
• Manage multi-channel marketing campaigns, including email, social media, content marketing, and paid media to generate leads.
• Utilize analytics tools to measure and optimize campaign performance, reporting on key metrics and return on investment.
• Collaborate with sales teams to create and refine lead scoring and nurturing processes based on customer data and behaviors.
• Conduct market research to identify emerging trends and opportunities for growth within the target audience.
• Create compelling content for various marketing channels, including webinars, whitepapers, blogs, and case studies.
• Lead and mentor a team of marketing professionals, fostering a culture of continuous improvement and innovation.
• Coordinate with external vendors and agencies as needed to enhance marketing efforts.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree is preferred.
• A minimum of 5 years of experience in demand generation, digital marketing, or a similar role.
• Proficiency in marketing automation tools, CRM software, and analytics platforms (e.g., HubSpot, Salesforce, Google Analytics).
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Proven track record of successfully managing complex marketing campaigns.
• Ability to work independently in a remote environment while coordinating with teams effectively.

Technologies & Tools

The Demand Generation Marketing Manager will utilize various technologies and tools to enhance marketing performance. This includes but is not limited to marketing automation platforms such as HubSpot, CRM systems like Salesforce, data analysis tools such as Google Analytics, and social media management tools. Familiarity with design software and A/B testing tools will also be beneficial to ensure impactful marketing content and campaigns.

Ideal Candidates

Ideal candidates for the Demand Generation Marketing Manager position at Enumerate are proactive, strategic thinkers who possess a passion for marketing and innovation. They demonstrate a strong ability to adapt to changing market dynamics and integrate feedback into their strategic approach. Exceptional collaboration skills are essential, as team dynamics play a critical role in achieving marketing objectives. A successful candidate will also display a commitment to continuous learning and professional growth, aligning their skills with industry best practices to further enhance demand generation efforts.