Demand Generation Marketing Manager - Virtual/Remote

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Written by AI from the job title and company, not by Enumerate, so some details may not match this job. The employer's own page has the real description.

Overview

The Demand Generation Marketing Manager at Enumerate will play a pivotal role in driving our marketing strategy and execution to generate demand for our products and services. In this remote position, you will be responsible for developing and implementing actionable plans that enhance brand awareness, lead generation, and customer engagement. You will collaborate with cross-functional teams to create targeted marketing initiatives that align with business objectives, leveraging various channels to maximize outreach and establish thought leadership in the industry.

Job Responsibilities

• Develop and execute comprehensive demand generation strategies to drive awareness and revenue growth for Enumerate's offerings.
• Analyze and optimize existing campaigns across various channels, including email, social media, and inbound marketing.
• Collaborate with the sales team to create leads that meet quality criteria and convert efficiently into opportunities.
• Utilize marketing automation tools to nurture leads through the funnel and maintain ongoing communication.
• Monitor and report on campaign performance metrics, providing actionable insights for continuous improvement.
• Conduct market research to identify trends, customer needs, and competitive landscape, informing marketing strategies.
• Manage and oversee content creation and distribution, ensuring alignment with brand and target audience.
• Organize and execute webinars, events, and other promotional activities to engage prospects and customers.
• Work closely with the creative team to develop compelling marketing collateral that resonates with target audiences.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; an MBA is a plus.
• A minimum of 5 years of experience in demand generation or digital marketing roles.
• Proficiency in marketing automation platforms (e.g., HubSpot, Marketo) and CRM tools (e.g., Salesforce).
• Strong analytical abilities with experience in data analysis and reporting to drive decision-making.
• Excellent written and verbal communication skills; experience in crafting persuasive marketing content.
• Ability to work independently in a virtual environment while managing multiple projects and deadlines.
• Familiarity with SEO, PPC, content marketing, and social media strategies.

Technologies & Tools

The Demand Generation Marketing Manager will utilize various technologies and tools to enhance marketing effectiveness. Core software includes marketing automation platforms such as HubSpot and Marketo, alongside CRM systems like Salesforce for lead management. Proficiency in data analytics tools, email marketing software, and social media management platforms will also be essential to execute campaigns successfully and track performance metrics, ensuring that efforts are data-driven and results-oriented.

Ideal Candidates

Ideal candidates for the Demand Generation Marketing Manager position will demonstrate strategic thinking, creativity, and a results-oriented mindset. They should possess excellent problem-solving skills and be comfortable working in a fast-paced, ever-changing environment. Strong interpersonal skills are necessary to collaborate effectively with various stakeholders. A proactive approach to identifying opportunities and the ability to adapt marketing strategies based on market trends and customer feedback will be key attributes for success in this role.