Demand Generation Marketing Manager - Virtual/Remote

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Job Overview

The Demand Generation Marketing Manager at Enumerate is a crucial role responsible for driving the growth of our customer base through strategic marketing initiatives. The successful candidate will develop, implement, and manage comprehensive demand generation programs that engage prospects, nurture leads, and accelerate the sales pipeline. This position requires collaboration with various teams, including sales and product marketing, to ensure alignment on go-to-market strategies and optimize our overall marketing efforts towards achieving revenue targets.

Job Responsibilities

• Develop and execute a multi-channel demand generation strategy that drives qualified leads into the sales funnel.
• Utilize data-driven insights to continuously optimize campaigns and improve conversion rates.
• Create compelling content for demand generation activities, including email campaigns, webinars, and digital ads.
• Collaborate closely with the sales team to align marketing strategies with sales goals and improve lead handoff processes.
• Manage budgets for demand generation initiatives, ensuring effective allocation of resources and maximizing ROI.
• Analyze campaign performance metrics and provide regular reporting to stakeholders, translating findings into actionable recommendations.
• Stay informed on industry trends and emerging marketing technologies to continuously innovate and improve demand generation efforts.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master's degree is a plus.
• 3-5 years of experience in demand generation marketing or related fields, preferably in a B2B environment.
• Proficiency in using marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Strong analytical skills and experience with data analysis and performance metrics.
• Excellent written and verbal communication skills with the ability to create persuasive content.
• Demonstrated ability to manage multiple projects in a fast-paced environment.

Technologies & Tools

This position will utilize various technologies and tools to facilitate and optimize demand generation efforts. Candidates are expected to have hands-on experience with marketing automation software, analytics tools such as Google Analytics, and customer relationship management (CRM) systems like Salesforce. Familiarity with social media advertising platforms and email marketing tools is also key for successful execution of campaigns.

Ideal Candidates

Ideal candidates for the Demand Generation Marketing Manager role at Enumerate will possess a mix of creativity, analytical thinking, and a deep understanding of digital marketing strategies. They should be proactive, results-oriented individuals who thrive in a fast-paced environment, and are capable of adapting to change. Strong collaboration skills and a passion for driving customer engagement and growth are essential for success in this role.