Demand Generation Marketing Manager - Virtual/Remote

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Job Overview

The Demand Generation Marketing Manager at Enumerate will be responsible for developing and executing strategic marketing programs that drive demand for our products and services. This role requires a data-driven mindset and an innovative approach to engaging potential customers through various digital platforms. The ideal candidate will collaborate with cross-functional teams to optimize campaigns, analyze performance metrics, and refine strategies to enhance customer acquisition and retention. A strong understanding of the full marketing funnel and experience with lead generation tactics is essential to succeed in this role.

Job Responsibilities

• Develop and implement comprehensive demand generation strategies to drive awareness and interest in Enumerate’s products.
• Create targeted marketing campaigns, including email, social media, and content marketing, to capture leads and nurture prospects.
• Analyze campaign performance metrics to identify trends, optimize strategies, and report results to executive leadership.
• Collaborate with sales teams to align marketing efforts with sales goals and ensure a seamless lead handoff process.
• Manage and maintain the marketing automation platform, ensuring effective segmentation and targeting of marketing messages.
• Conduct market research to understand customer needs and preferences, and apply insights to improve marketing approaches.
• Coordinate with external agencies and vendors as needed to enhance campaign effectiveness and reach.
• Stay updated on industry trends, consumer insights, and competitive activities to continuously improve marketing tactics.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• A minimum of 5 years of experience in demand generation, digital marketing, or related roles.
• Proven track record of successfully developing and executing demand generation strategies.
• Strong analytical skills with proficiency in data analysis and performance metrics.
• Experience with marketing automation tools (such as HubSpot or Marketo) and CRM systems (like Salesforce).
• Excellent verbal and written communication skills.
• Ability to work collaboratively and independently in a fast-paced, remote environment.

Technologies & Tools

This position utilizes a variety of technologies and tools essential for effective demand generation. Familiarity with marketing automation platforms such as HubSpot or Marketo, customer relationship management (CRM) systems like Salesforce, and analytics tools such as Google Analytics is crucial. Additionally, proficiency in social media management tools, email marketing software, and performance tracking technologies will enhance the effectiveness of marketing campaigns.

Ideal Candidates

Ideal candidates for the Demand Generation Marketing Manager role are innovative thinkers with a results-oriented mindset. They possess strong analytical skills and a keen eye for detail, enabling them to interpret data effectively to inform strategic decisions. Excellent communication and collaboration skills are vital, as this role requires working closely with diverse teams. Candidates should be self-motivated and able to thrive in a remote work environment, displaying professionalism and adaptability in their approach to challenges.