Demand Generation Marketing Manager - Virtual/Remote

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Enumerate, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Demand Generation Marketing Manager at Enumerate will play a crucial role in driving new customer acquisition and conversion through effective marketing strategies and campaigns. This position requires a strategic thinker who can collaborate with cross-functional teams to create target-oriented marketing initiatives, analyze performance metrics, and continuously optimize processes to boost demand for our products/services. The ideal candidate will leverage digital and traditional marketing platforms to generate leads and enhance brand awareness, contributing to the overall growth and success of the company.

Job Responsibilities

• Develop and execute comprehensive demand generation campaigns across multiple channels, including email, social media, and paid advertising.
• Collaborate with the sales team to align marketing strategies with sales goals, ensuring a seamless customer journey from awareness to conversion.
• Analyze and report on campaign performance metrics, providing insights and recommendations for continuous improvement.
• Utilize marketing automation tools to streamline processes and enhance lead nurturing efforts.
• Create engaging content and messaging that resonates with target audiences, driving interest and conversions.
• Conduct market research to identify new opportunities and trends, refining strategies to meet evolving customer needs.
• Manage budgets for demand generation initiatives, ensuring cost-effective allocation of resources.
• Foster relationships with key stakeholders, vendors, and partners to maximize marketing efforts.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in demand generation or digital marketing.
• Proven track record of developing and executing successful marketing campaigns.
• Strong analytical skills with the ability to interpret data and drive actionable insights.
• Proficiency in marketing automation software (e.g., HubSpot, Marketo) and analytics tools (e.g., Google Analytics).
• Excellent written and verbal communication skills.
• Experience managing budgets and working with cross-functional teams.
• Ability to thrive in a fast-paced, remote work environment.

Technologies & Tools

The Demand Generation Marketing Manager will utilize a variety of technologies and tools to optimize marketing efforts. These include marketing automation platforms such as HubSpot or Marketo, customer relationship management (CRM) systems like Salesforce, analytics tools such as Google Analytics, and content management systems (CMS). Familiarity with social media advertising platforms (Facebook Ads, LinkedIn Ads) and email marketing software will also be essential to execute effective campaigns.

Ideal Candidates

The ideal candidates for the Demand Generation Marketing Manager role will be detail-oriented self-starters with a passion for data-driven marketing. They will possess strong leadership abilities and an innovative mindset, demonstrating resilience in a dynamic environment. An ability to effectively articulate marketing strategies to diverse audiences, coupled with a collaborative spirit, will be crucial. Candidates who thrive on challenges and possess a strong orientation toward achieving measurable results will align well with Enumerate's mission and objectives.