Demand Generation Marketing Manager - Virtual/Remote

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Enumerate, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Demand Generation Marketing Manager at Enumerate is responsible for creating and executing comprehensive marketing strategies designed to drive demand and generate leads for our services. This role requires a strategic thinker with a hands-on approach to orchestrating multi-channel marketing campaigns. The successful candidate will work closely with sales and product teams to ensure alignment on key selling messages and value propositions. The Demand Generation Marketing Manager will analyze and optimize campaigns while managing budgets effectively to maximize return on investment.

Job Responsibilities

• Develop and implement demand generation marketing strategies to drive awareness and lead acquisition.
• Collaborate with sales teams to create targeted campaigns that facilitate lead conversion.
• Manage end-to-end campaign execution across multiple digital channels including email, social media, and content marketing.
• Analyze campaign performance metrics and adjust strategies based on data-driven insights.
• Oversee the budget for marketing initiatives and ensure cost-effective use of resources.
• Create compelling content to support website, social media, and email marketing efforts.
• Build and maintain relationships with marketing technology vendors and partners.
• Lead a team of marketing professionals to achieve departmental goals and objectives.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in demand generation or digital marketing.
• Proven track record of creating and executing successful marketing campaigns.
• Strong analytical skills with the ability to interpret data and draw actionable conclusions.
• Excellent verbal and written communication skills.
• Proficiency in marketing automation platforms and CRM systems.
• Knowledge of SEO, SEM, PPC, and digital marketing best practices.

Technologies & Tools

The Demand Generation Marketing Manager will utilize a range of technologies and tools to optimize marketing efforts and track progress. Key technologies include marketing automation platforms such as HubSpot or Marketo, CRM systems such as Salesforce, and analytics tools including Google Analytics to measure campaign effectiveness and user engagement. Additionally, familiarity with social media management platforms and email marketing software is essential to executing integrated campaigns.

Ideal Candidates

The ideal candidate for the Demand Generation Marketing Manager role at Enumerate is a proactive and innovative marketing professional who thrives in a fast-paced environment. Candidates should possess a strong sense of accountability and be results-driven, with the flexibility to adapt to changing market conditions. Strong leadership skills, along with the ability to collaborate effectively across teams, will also be crucial. The candidate should have a passion for data-driven decision-making and a commitment to ongoing learning and improvement in the marketing domain.