Demand Generation Marketing Manager - Virtual/Remote

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Written by AI from the job title and company, not by Enumerate, so some details may not match this job. The employer's own page has the real description.

Overview

The Demand Generation Marketing Manager at Enumerate will play a pivotal role in driving our customer acquisition strategy through innovative and effective marketing campaigns. This position demands a results-oriented individual who can develop and execute demand generation programs that align with our business objectives. By collaborating with cross-functional teams and utilizing data-driven insights, the Demand Generation Marketing Manager will contribute to increasing brand awareness, generating qualified leads, and ultimately enhancing sales performance.

Job Responsibilities

• Develop and execute multi-channel demand generation campaigns to attract new customers and retain existing ones.
• Analyze and optimize campaigns based on performance metrics to improve ROI and customer engagement.
• Collaborate with sales and product teams to create targeted messaging and content tailored to specific buyer personas.
• Manage and oversee marketing automation tools to streamline lead generation and nurturing processes.
• Conduct market research to identify new opportunities and trends in demand generation.
• Track and report on campaign performance, providing actionable insights and recommendations for future initiatives.
• Lead A/B testing and experimentation to optimize landing pages and email marketing efforts.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• A minimum of 5 years of experience in demand generation or digital marketing.
• Proficient in marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills, with a focus on persuasive messaging.
• Familiarity with SEO, PPC, and social media marketing strategies.
• Ability to work independently and manage multiple projects in a fast-paced environment.

Technologies & Tools

The Demand Generation Marketing Manager will work with a variety of technologies and tools critical to executing effective marketing initiatives. This includes marketing automation platforms like HubSpot or Marketo for campaign management, CRM software such as Salesforce for lead tracking, Google Analytics for performance analysis, and various social media management tools to enhance engagement across multiple platforms. Familiarity with CMS platforms to update and maintain website content would also be beneficial.

Ideal Candidates

Ideal candidates for this position should exhibit a blend of creativity and analytical thinking, ensuring both captivating campaign designs and data-informed decision-making. A proactive attitude and a strong sense of ownership over projects are essential, as is the ability to foster collaborative relationships across various teams. Candidates should possess a growth mindset, ready to embrace change and adapt strategies based on evolving market dynamics and customer needs.