Demand Generation Marketing Manager - Virtual/Remote

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Job Overview

As a Demand Generation Marketing Manager at Enumerate, you will be responsible for developing and executing comprehensive marketing strategies that drive demand for our products and services. This role involves collaborating with sales, product, and customer success teams to create campaigns aimed at generating qualified leads and enhancing customer engagement. You will leverage data-driven insights to optimize marketing efforts and ensure alignment with business goals, ultimately facilitating growth and expansion across our target markets.

Job Responsibilities

• Develop and implement integrated demand generation campaigns across multiple channels including email, social media, content marketing, and paid advertising.
• Analyze market trends and customer insights to inform campaign strategies and drive continuous improvement.
• Work closely with the sales team to identify target demographics and optimize lead generation processes.
• Manage the marketing budget and measure the effectiveness of campaigns against key performance indicators (KPIs).
• Oversee the creation of compelling content aimed at driving customer engagement and conversion.
• Collaborate with cross-functional teams to align marketing strategies with product launches and organizational objectives.
• Maintain and optimize the marketing technology stack to ensure effective campaign execution and reporting.
• Track and report on campaign performance metrics, providing regular updates to stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• A minimum of 5 years of experience in demand generation or digital marketing.
• Proven track record of successfully managing marketing campaigns with measurable results.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Experience with marketing automation tools (e.g., HubSpot, Marketo) and CRM systems.
• Exceptional written and verbal communication skills.
• Ability to work independently and collaboratively in a remote work environment.

Technologies & Tools

In this role, you will utilize a variety of technologies and tools to effectively execute marketing strategies and analyze performance. Key technologies may include marketing automation platforms like HubSpot or Marketo, customer relationship management (CRM) systems such as Salesforce, analytics tools for tracking campaign performance (e.g., Google Analytics), and project management software to collaborate and manage tasks efficiently.

Ideal Candidates

The ideal candidate for the Demand Generation Marketing Manager position is a proactive and strategic thinker with a creative approach to marketing challenges. You should possess a results-oriented mindset, focusing on achieving measurable outcomes and consistently delivering high-quality work. Strong interpersonal skills are essential, as this role requires effective collaboration with various teams and stakeholders. A passion for continuous learning and adapting to the ever-evolving marketing landscape will be key to success in this position.