Demand Generation Marketing Manager - Virtual/Remote

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Written by AI from the job title and company, not by Enumerate, so some details may not match this job. The employer's own page has the real description.

Overview

The Demand Generation Marketing Manager at Enumerate is responsible for developing and executing comprehensive marketing strategies that drive demand and lead generation efforts. This role involves a combination of strategic planning, content creation, and cross-channel marketing initiatives to enhance brand visibility and engagement with target audiences. The ideal candidate will work collaboratively with various teams, leveraging data-driven insights to optimize marketing campaigns and ensure alignment with overall business objectives.

Job Responsibilities

• Develop and implement demand generation strategies that meet company objectives and marketing KPIs.
• Create and manage integrated marketing campaigns across various channels, including email, social media, and paid advertising.
• Analyze campaign performance metrics and utilize insights to optimize future marketing efforts.
• Collaborate with sales, product, and content teams to ensure alignment on messaging and positioning.
• Conduct market research and audience segmentation to effectively target high-potential leads.
• Manage lead nurturing and scoring processes to enhance the quality of leads passed to sales.
• Generate compelling content that engages audiences and supports lead generation objectives.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in demand generation or digital marketing roles.
• Proficiency in marketing automation software and CRM systems (e.g., HubSpot, Salesforce).
• Strong analytical skills and experience with data-driven decision-making.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Familiarity with SEO, SEM, and social media marketing best practices.

Technologies & Tools

The Demand Generation Marketing Manager will utilize a variety of technologies and tools to execute marketing strategies effectively. This includes proficiency in marketing automation platforms (such as HubSpot or Marketo), customer relationship management (CRM) software (e.g., Salesforce), analytics tools (like Google Analytics), and project management applications (such as Asana or Trello). Familiarity with design software or content management systems (WordPress, Adobe Creative Suite) may also be beneficial in creating engaging marketing materials.

Ideal Candidates

The ideal candidate for the Demand Generation Marketing Manager position at Enumerate will possess a strong blend of strategic thinking and creative problem-solving skills. They should be results-oriented, with a passion for leveraging innovative marketing strategies to drive business growth. Excellent communication and collaboration skills are essential, as the role entails working closely with various departments. A proactive attitude, adaptability to changing market conditions, and a keen analytical mindset will further contribute to the success of the individual in this role.