Demand Generation Marketing Manager - Virtual/Remote

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Job Overview

Enumerate is seeking a detail-oriented and strategic Demand Generation Marketing Manager to join our virtual team. This role is essential in developing and executing effective demand generation strategies to increase brand awareness, drive quality lead generation, and contribute to overall business growth. The successful candidate will collaborate with cross-functional teams, utilize data analytics to optimize campaigns, and ensure alignment with sales objectives, ultimately enhancing the customer journey through our marketing efforts.

Job Responsibilities

• Develop and implement comprehensive demand generation strategies to drive lead acquisition and convert prospects into customers.
• Analyze market trends and customer insights to inform targeted marketing campaigns.
• Create, execute, and optimize multi-channel marketing campaigns, including email, social media, webinars, and content marketing.
• Collaborate closely with sales teams to align marketing initiatives with sales objectives and develop lead nurturing strategies.
• Utilize marketing automation tools to monitor, analyze, and report on campaign performance and ROI.
• Manage budget allocation for demand generation initiatives, ensuring maximum impact and cost-effectiveness.
• Stay current with industry trends and best practices in demand generation, making recommendations for continuous improvement.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• A minimum of 5 years of experience in demand generation or a similar marketing role.
• Proficient in marketing automation software (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Strong analytical skills, with the ability to interpret data and generate actionable insights.
• Excellent written and verbal communication skills, with a talent for creating persuasive marketing content.
• Experience with SEO, SEM, and social media marketing.
• Strong project management skills, with the ability to manage multiple campaigns and deadlines simultaneously.

Technologies & Tools

In this position, the Demand Generation Marketing Manager will engage with a suite of technologies and tools to enhance marketing efforts. Key tools include marketing automation platforms such as HubSpot and Marketo, CRM software like Salesforce, analytics tools such as Google Analytics, and social media management applications. Familiarity with A/B testing tools and project management software will also be essential for optimizing campaign strategies and workflows.

Ideal Candidates

The ideal candidate for the Demand Generation Marketing Manager role at Enumerate is a proactive and creative thinker who thrives in a fast-paced environment. They possess a deep understanding of the marketing landscape and are committed to continuous learning. Strong interpersonal skills and the ability to collaborate effectively with various teams are essential, along with a results-driven attitude and a passion for achieving marketing excellence. A data-driven mindset and the capability to translate data into actionable strategies will make this candidate stand out in the role.