Demand Generation Marketing Manager - Virtual/Remote

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Written by AI from the job title and company, not by Enumerate, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Demand Generation Marketing Manager at Enumerate will play a pivotal role in driving the marketing strategy to enhance customer acquisition and engagement. This position involves developing, executing, and optimizing multi-channel demand generation campaigns that produce measurable results. The ideal candidate will work collaboratively with sales, product marketing, and the broader marketing team to ensure that our initiatives align with overall business objectives, thus fostering growth in targeted markets.

Job Responsibilities

• Develop and implement demand generation strategies to drive awareness and interest across multiple channels.
• Collaborate with sales and product teams to create integrated marketing campaigns that align with sales objectives.
• Manage lead generation initiatives and optimize the conversion rates across various stages of the funnel.
• Analyze and report on campaign performance, utilizing key metrics to inform future strategies.
• Implement marketing automation tools and practices to streamline and enhance campaign effectiveness.
• Conduct market research to identify customer needs and industry trends, informing campaign design.
• Engage in content creation strategies, including webinars, ebooks, and blog posts, to support lead nurturing efforts.
• Work closely with the analytics team to establish benchmarks and KPIs for measuring campaign effectiveness.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in demand generation or digital marketing roles.
• Strong understanding of online marketing channels, including SEO, PPC, social media, and content marketing.
• Experience with marketing automation systems (e.g., HubSpot, Marketo, Pardot).
• Proven track record of executing successful demand generation campaigns that drive measurable results.
• Excellent analytical skills and experience using data to inform decision-making.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.

Technologies & Tools

The Demand Generation Marketing Manager position requires familiarity with various technologies and tools that aid in campaign management and analytics. Proficiency in marketing automation platforms such as HubSpot or Marketo is essential. Additionally, experience with CRM software like Salesforce, analytics tools (e.g., Google Analytics), and project management software will be beneficial. The candidate should also be comfortable using social media advertising tools and email marketing services to execute campaigns effectively.

Ideal Candidates

Ideal candidates for this role are results-driven individuals who exhibit strong analytical skills and can leverage data to make informed marketing decisions. They should possess a creative mindset, allowing them to devise innovative approaches to engagement and lead generation. Excellent communication abilities and a collaborative spirit are vital, as the position requires regular coordination across various teams. A proactive attitude toward continuous learning and adapting to the evolving landscape of digital marketing will also be key attributes for success.