Demand Generation Marketing Manager - Virtual/Remote

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Written by AI from the job title and company, not by Enumerate, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Demand Generation Marketing Manager at Enumerate will be responsible for developing and executing comprehensive marketing strategies that drive customer acquisition, engagement, and retention. This role requires a deep understanding of the demand generation lifecycle, utilizing data-driven insights to enhance marketing efforts and collaborate effectively with sales and product teams. The ideal candidate will possess a strong analytical mindset, exceptional communication skills, and the ability to thrive in a fast-paced, remote work environment.

Job Responsibilities

• Develop and implement demand generation strategies to attract new customers and nurture existing leads.
• Manage and optimize multi-channel marketing campaigns, including email, social media, webinar, and content marketing.
• Analyze campaign performance metrics and report on key performance indicators (KPIs) to stakeholders.
• Collaborate with the sales team to ensure alignment between marketing efforts and sales objectives.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Utilize marketing automation tools to streamline processes and enhance lead nurturing workflows.
• Manage the marketing budget, tracking ROI on campaigns and allocating resources effectively.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A minimum of 5 years of experience in demand generation, digital marketing, or a related area.
• Proven track record of successfully managing marketing campaigns across various channels.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Experience with marketing automation tools (e.g., HubSpot, Marketo) and CRM software.
• Excellent communication and interpersonal skills to effectively convey messages to diverse audiences.
• A proactive and innovative approach to problem-solving, with the capability to drive results in a remote environment.

Technologies & Tools

The Demand Generation Marketing Manager will utilize a variety of technologies and tools to enhance marketing efforts, including marketing automation platforms such as HubSpot and Marketo, Customer Relationship Management (CRM) software like Salesforce, and analytics tools such as Google Analytics. Familiarity with social media management tools and content management systems (CMS) will also be advantageous in effectively executing and measuring campaigns.

Ideal Candidates

Ideal candidates for this position will possess a blend of creativity and analytical prowess, demonstrating a passion for driving customer engagement and business growth. They will have an unwavering commitment to results, approach challenges with a solutions-oriented mindset, and adapt quickly to changing market conditions. Strong organizational skills and the ability to manage multiple projects simultaneously in a remote setting are essential, as is a collaborative spirit that fosters teamwork and communication across departments.