Demand Generation Marketing Manager - Virtual/Remote

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Written by AI from the job title and company, not by Enumerate, so some details may not match this job. The employer's own page has the real description.

Overview

The Demand Generation Marketing Manager at Enumerate plays a pivotal role in driving the marketing strategy to generate leads and increase product visibility. This position requires a creative and analytical thinker who will oversee and implement multi-channel marketing campaigns aimed at establishing strong brand presence, engaging potential customers, and optimizing the conversion funnel. The selected candidate will collaborate closely with sales, product development, and other marketing team members to ensure alignment in business objectives and marketing initiatives.

Job Responsibilities

• Develop and execute comprehensive demand generation strategies to drive leads and nurture prospects.
• Manage and optimize marketing campaigns across various channels including email, social media, content marketing, and paid advertising.
• Collaborate with sales teams to ensure seamless handoff of leads and maximize conversion rates.
• Analyze campaign performance metrics to adjust strategies in real-time and improve overall effectiveness.
• Conduct market research and competitor analysis to identify opportunities for demand generation.
• Create compelling content that resonates with targeted audience segments and facilitates engagement.
• Work with cross-functional teams to implement and enhance marketing automation tools and technologies.
• Develop a reporting framework to track marketing performance and ROI, presenting findings to stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in demand generation or digital marketing roles.
• Proven success in managing and executing multi-channel marketing campaigns.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Familiarity with SEO, SEM, and social media best practices.
• Ability to work independently and collaboratively in a remote environment.

Technologies & Tools

The Demand Generation Marketing Manager will utilize a variety of technologies and tools to enhance marketing efforts, including marketing automation software such as HubSpot or Marketo, customer relationship management (CRM) tools like Salesforce, and analytics platforms such as Google Analytics. Proficiency in project management tools and collaboration platforms like Asana or Trello is also expected to ensure cohesive teamwork and project tracking.

Ideal Candidates

Ideal candidates for this position will possess a keen understanding of both strategic and tactical aspects of demand generation. They will be motivated self-starters who thrive in a fast-paced, remote work environment. Strong interpersonal skills and the ability to work effectively across departments are essential. The right individual will be an innovative thinker who is not afraid to test new approaches, continuously seeking ways to optimize lead generation efforts and drive results.