Demand Generation Marketing Manager - Virtual/Remote

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Job Overview

Enumerate is seeking a highly skilled Demand Generation Marketing Manager to join our dynamic and innovative marketing team in a virtual/remote capacity. The ideal candidate will be responsible for developing and executing comprehensive demand generation strategies aimed at driving brand awareness, engagement, and sales growth. This role will involve leveraging data-driven insights to optimize marketing campaigns across multiple channels while collaborating closely with sales teams and other stakeholders to ensure alignment with overall business objectives.

Job Responsibilities

• Develop and implement effective demand generation campaigns to support company growth targets.
• Utilize marketing automation tools to manage and nurture leads through the buyer's journey.
• Analyze and report on campaign performance, interpreting data to enhance future initiatives.
• Collaborate with sales teams to ensure seamless lead handoff and alignment on pipeline development.
• Conduct market research to identify trends and insights that inform marketing strategies.
• Create engaging content for various marketing channels, including email, social media, and digital ads.
• Manage digital advertising efforts, including SEO/SEM, and monitor ROI on marketing investments.
• Work with the creative team to design promotional materials that resonate with target audiences.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• A minimum of 5 years of experience in demand generation or digital marketing.
• Proficiency in marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Experience in managing multi-channel marketing campaigns.
• Understanding of SEO principles and online advertising strategies.

Technologies & Tools

The Demand Generation Marketing Manager will work with various technologies and tools to execute their role effectively. This includes marketing automation platforms such as HubSpot or Marketo, customer relationship management systems like Salesforce, analytics tools such as Google Analytics, and digital advertising platforms like Google Ads and LinkedIn Ads. Familiarity with content management systems (CMS) and design software will be essential for creating engaging marketing materials.

Ideal Candidates

Ideal candidates for this position will possess a strategic mindset combined with a hands-on approach to marketing execution. They should exhibit strong organizational skills, enabling them to manage multiple projects and deadlines efficiently. A proactive attitude and the ability to thrive in a fast-paced environment are essential, as is a passion for innovation and creativity in demand generation strategies. Additionally, candidates should be comfortable collaborating with cross-functional teams and have a desire to contribute to a growing company's success.