Demand Generation Marketing Manager - Virtual/Remote

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Written by AI from the job title and company, not by Enumerate, so some details may not match this job. The employer's own page has the real description.

Job Overview

As a Demand Generation Marketing Manager at Enumerate, you will be tasked with developing and executing innovative marketing strategies aimed at driving revenue growth. Your primary focus will be to enhance brand awareness, generate leads, and convert prospects through a variety of multichannel marketing tactics. You will collaborate closely with cross-functional teams including sales, product development, and customer success to ensure alignment and effectiveness of campaigns while applying data-driven insights to optimize every aspect of demand generation activities.

Job Responsibilities

• Develop and implement comprehensive demand generation marketing strategies that align with company goals.
• Manage and execute multi-channel campaigns, including email, social media, webinars, and paid advertising.
• Work closely with the sales team to optimize lead scoring and funnel management processes.
• Analyze and report on campaign performance metrics to assess effectiveness and identify improvement opportunities.
• Conduct market research to inform targeting strategies and identify new opportunities for growth.
• Maintain Marketing Automation systems to ensure effective campaign execution and lead nurturing.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• Minimum of 5 years of experience in demand generation or digital marketing.
• Proficient in marketing automation tools and CRM systems.
• Strong analytical skills with experience in data-driven decision-making.
• Excellent verbal and written communication skills.
• Ability to work independently as well as collaboratively in a team environment.

Technologies & Tools

The Demand Generation Marketing Manager will leverage various technologies and tools to optimize campaign performance and enhance customer engagement. The primary tools utilized include Marketing Automation platforms (such as HubSpot or Marketo), Customer Relationship Management (CRM) systems (such as Salesforce), data analytics tools (such as Google Analytics), and content management systems to ensure effective lead management and nurturing workflows.

Ideal Candidates

The ideal candidates for this position will possess a blend of creativity, analytical thinking, and strong project management skills. They will demonstrate a proactive attitude and a passion for marketing that translates into innovative campaigns. Successful candidates will be detail-oriented, able to prioritize tasks in a fast-paced environment, and have a genuine understanding of customer needs, enabling them to create targeted, effective demand generation strategies.