Demand Generation Marketing Manager - Virtual/Remote

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Written by AI from the job title and company, not by Enumerate, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Demand Generation Marketing Manager at Enumerate will play a pivotal role in driving lead acquisition and nurturing efforts through innovative and strategic marketing campaigns. This individual will collaborate closely with the sales and product teams to develop and execute integrated marketing strategies that align with the company's business goals. The successful candidate will utilize a blend of analytical skills and creativity to enhance the demand generation program, leveraging data-driven insights to optimize campaign performance and foster growth in target markets.

Job Responsibilities

• Design, execute, and manage comprehensive demand generation campaigns across various channels to drive engagement and lead conversion.
• Collaborate with sales and product marketing teams to identify target audiences and create tailored messaging.
• Analyze campaign performance metrics and leverage data analytics to refine strategies and report on ROI.
• Manage and optimize digital marketing tactics including email marketing, PPC, SEO, and social media to maximize lead generation efforts.
• Conduct market research and competitive analysis to identify trends and insights for new opportunities.
• Oversee the maintenance and enhancement of the marketing automation system to ensure effective lead management.
• Develop and manage budgets for demand generation initiatives, ensuring cost-effectiveness and alignment with overall marketing goals.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in demand generation or digital marketing.
• Proven track record of successful campaign management, from strategy to implementation.
• Strong analytical skills, with proficiency in data analysis tools and marketing automation platforms.
• Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.
• Experience with CRM tools such as Salesforce or HubSpot is highly desired.
• Understanding of best practices in SEO, PPC, email marketing, and content marketing.

Technologies & Tools

The Demand Generation Marketing Manager will utilize a range of technologies and tools to enhance marketing efforts. Familiarity with marketing automation platforms such as HubSpot or Marketo is essential for executing campaigns efficiently. Proficiency in analytics tools, including Google Analytics and various CRM systems, is necessary for measuring campaign success and understanding customer behavior. Additionally, experience with social media management tools and SEO optimization software will be beneficial in driving traffic and generating leads.

Ideal Candidates

Ideal candidates for the Demand Generation Marketing Manager position at Enumerate will possess a strong combination of analytical acumen and creative thinking. They will demonstrate a passion for marketing and an eagerness to innovate. Successful candidates will be detail-oriented, organized, and thrive in a fast-paced environment. Furthermore, they will exhibit excellent problem-solving skills and the ability to collaborate effectively across departments, ensuring synergistic marketing efforts that align with company objectives.