Demand Generation Marketing Manager - Virtual/Remote

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Written by AI from the job title and company, not by Enumerate, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Demand Generation Marketing Manager at Enumerate will be responsible for developing and executing comprehensive marketing strategies that drive demand and increase market awareness for our products. This position involves collaborating with cross-functional teams to create campaigns that effectively target potential clients, generate high-quality leads, and nurture those leads through the sales funnel. The successful candidate will leverage data-driven insights to optimize marketing efforts and ensure alignment with company objectives, contributing to the overall growth and success of Enumerate.

Job Responsibilities

• Develop and implement multi-channel demand generation campaigns that attract, engage, and convert prospects.
• Work closely with the sales team to understand target audiences, ensuring alignment of marketing initiatives with sales objectives.
• Utilize marketing automation tools to nurture leads and manage the lead generation process effectively.
• Analyze campaign performance metrics to assess impact, make data-informed decisions, and drive continuous improvement.
• Create compelling content, including emails, landing pages, and webinars, that resonate with target audiences.
• Manage budgets for demand generation initiatives, ensuring optimal allocation of resources to maximize ROI.
• Conduct market research to identify trends, customer needs, and competitive landscape to inform demand generation strategies.
• Monitor industry developments and adjust strategies accordingly to maintain a competitive edge.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; a Master’s degree is preferable.
• 5+ years of experience in demand generation marketing, preferably in a B2B environment.
• Proven track record of developing and executing successful marketing campaigns that drive lead generation.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Proficiency in marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Exceptional communication and interpersonal skills, capable of working collaboratively across teams.
• Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment.

Technologies & Tools

The Demand Generation Marketing Manager will utilize a variety of technologies and tools to effectively execute their responsibilities. This includes marketing automation software such as HubSpot or Marketo for campaign management and lead nurturing, CRM systems like Salesforce for tracking sales leads and customer interactions, and analytics tools such as Google Analytics for performance measurement. Familiarity with design tools (e.g., Canva, Adobe Suite) and project management software (e.g., Asana, Trello) will also be beneficial in executing marketing strategies efficiently.

Ideal Candidates

Ideal candidates for the Demand Generation Marketing Manager role at Enumerate are proactive, strategic thinkers who possess a passion for digital marketing and have a strong understanding of customer behavior. They should be adaptable, with the ability to thrive in a dynamic, remote work environment, and demonstrate a drive for excellence in their work. Additionally, successful candidates will possess strong problem-solving skills, creativity in campaign development, and an innate ability to foster collaboration among diverse team members.