Demand Generation Marketing Manager - Virtual/Remote

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Written by AI from the job title and company, not by Enumerate, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Demand Generation Marketing Manager at Enumerate will be responsible for developing and executing integrated marketing campaigns that drive demand and contribute to revenue growth. The ideal candidate will leverage data-driven strategies to attract and engage audiences, nurture leads through the funnel, and support overall business objectives. This remote role requires a collaborative spirit and the ability to work effectively within cross-functional teams, ensuring that marketing efforts align with sales and product initiatives.

Job Responsibilities

• Develop and implement comprehensive demand generation strategies to increase qualified leads and enhance brand visibility.
• Design, execute, and optimize multi-channel marketing campaigns, including email, social media, PPC, and content marketing.
• Collaborate with the sales team to understand customer needs and tailor marketing initiatives accordingly.
• Analyze campaign performance metrics and adjust tactics to improve efficiency and effectiveness.
• Manage and grow the marketing automation platform to implement lead scoring, segmentation, and nurturing workflows.
• Conduct market research to identify trends, customer preferences, and competitive landscapes.
• Coordinate with content creators to develop engaging assets that resonate with target audiences.
• Prepare reports and presentations for stakeholders to communicate campaign results and insights.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in demand generation, digital marketing, or related roles.
• Strong understanding of marketing automation tools and CRM systems.
• Proficient in Google Analytics, SEO, PPC, and social media marketing.
• Ability to analyze data, generate insights, and inform marketing strategy.
• Exceptional written and verbal communication skills, with the ability to convey complex concepts clearly.
• Strong project management skills with the ability to manage multiple priorities simultaneously.

Technologies & Tools

The Demand Generation Marketing Manager will utilize various technologies and tools, including marketing automation platforms such as HubSpot or Marketo, customer relationship management systems like Salesforce, analytics tools like Google Analytics, and social media management platforms. Proficiency in designing targeted email campaigns and managing PPC advertisements through Google Ads and social media channels is essential for maximizing audience engagement and conversion rates.

Ideal Candidates

Ideal candidates for the Demand Generation Marketing Manager position are those who exhibit a proactive attitude, possess strong analytical abilities, and demonstrate creativity in their marketing approach. They should be comfortable working in a fast-paced environment and have a passion for driving growth through innovative marketing strategies. Strong interpersonal skills and the ability to work collaboratively within teams and with stakeholders are essential. A results-oriented mindset and a willingness to adapt to changing market dynamics will further enhance their fit for this role.