Demand Generation Marketing Manager - Virtual/Remote

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Written by AI from the job title and company, not by Enumerate, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Demand Generation Marketing Manager at Enumerate is responsible for developing and executing comprehensive marketing strategies that drive demand, foster customer engagement, and generate qualified leads. This role involves collaboration across various departments including sales, product development, and customer success to optimize marketing effectiveness and ensure alignment with business objectives. The Manager will leverage data-driven insights to evaluate campaign performance and adjust tactics accordingly, ensuring the company remains competitive in a rapidly evolving marketplace.

Job Responsibilities

• Develop and implement innovative demand generation strategies that align with overall marketing goals.
• Lead multi-channel marketing campaigns, including email, social media, webinars, and content marketing.
• Collaborate with the sales team to define lead qualification criteria and improve lead handoff processes.
• Analyze campaign performance metrics and develop actionable insights to enhance future marketing initiatives.
• Manage marketing automation tools and customer relationship management systems to track customer interactions.
• Optimize website content and SEO strategies to capture organic search traffic and enhance digital presence.
• Oversee the marketing budget, ensuring resources are allocated effectively to maximize ROI.
• Utilize market research to identify trends, customer needs, and potential areas of growth.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in demand generation or digital marketing, preferably in a B2B context.
• Strong knowledge of marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Excellent analytical skills with experience interpreting data to drive strategic decision-making.
• Proficient in search engine optimization (SEO) and online marketing practices.
• Exceptional written and verbal communication skills, with the ability to create compelling marketing materials.
• Strong project management abilities, with experience managing multiple initiatives simultaneously.

Technologies & Tools

The Demand Generation Marketing Manager will utilize various technologies and tools, including marketing automation software such as HubSpot or Marketo, CRM systems like Salesforce, analytics platforms such as Google Analytics, and social media management tools. Proficiency in these technologies is essential to effectively track engagement, manage campaigns, and analyze performance metrics.

Ideal Candidates

Ideal candidates for this position possess a strong blend of creativity and analytical thinking, with a passion for building actionable marketing strategies. They are self-motivated individuals who excel in fast-paced environments and exhibit exceptional interpersonal skills. A successful Demand Generation Marketing Manager is adaptable, able to pivot strategies as needed, and has a deep understanding of customer behavior and market dynamics, enabling them to create impactful marketing campaigns that resonate with target audiences.