Demand Generation Marketing Manager - Virtual/Remote

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Written by AI from the job title and company, not by Enumerate, so some details may not match this job. The employer's own page has the real description.

Overview

The Demand Generation Marketing Manager at Enumerate will be responsible for developing and executing integrated marketing strategies that drive awareness, engagement, and lead generation across multiple channels. This role requires a data-driven approach to identify target audiences, create impactful campaigns, and effectively utilize marketing automation tools to optimize conversion rates. The ideal candidate will collaborate closely with sales and product teams to align marketing initiatives with business objectives, continuously analyze performance metrics, and iterate on strategies for maximum impact in fostering sustainable growth.

Job Responsibilities

• Develop and implement demand generation strategies that align with company goals.
• Manage marketing campaigns across multiple channels including email, social media, and paid advertising.
• Analyze and report on campaign performance metrics, drawing insights to optimize future initiatives.
• Collaborate with sales teams to ensure alignment of marketing efforts with sales objectives.
• Utilize marketing automation tools to segment audiences and personalize messaging effectively.
• Generate and maintain marketing content that supports lead generation efforts.
• Conduct A/B testing to refine campaign tactics and improve engagement rates.
• Stay updated on industry trends and competitor activity to inform strategic decision-making.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in demand generation or marketing management.
• Proficiency in marketing automation platforms such as HubSpot, Marketo, or similar tools.
• Strong understanding of digital marketing techniques and analytics.
• Exceptional communication skills, both written and verbal.
• Ability to work independently in a remote environment and manage multiple projects simultaneously.
• Experience with CRM software, preferably Salesforce.

Technologies & Tools

The Demand Generation Marketing Manager will utilize various technologies and tools to streamline marketing efforts and improve campaign effectiveness. This includes marketing automation platforms (such as HubSpot or Marketo), customer relationship management (CRM) software (like Salesforce), analytics tools (such as Google Analytics), social media management platforms, and email marketing software. Familiarity with these technologies is essential for measuring success and optimizing marketing initiatives.

Ideal Candidates

Ideal candidates for the Demand Generation Marketing Manager position will possess a strategic mindset complemented by a hands-on approach to execution. They should be results-oriented, analytical thinkers who thrive in a fast-paced environment and have a passion for leveraging data to inform and shape marketing strategies. Strong interpersonal skills will be key, as collaboration with cross-functional teams is vital. A continuous desire to learn and adapt to changes in the marketing landscape will also enhance a candidate’s fit for this role.