Demand Generation Marketing Manager - Virtual/Remote

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Enumerate, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Demand Generation Marketing Manager at Enumerate will be pivotal in driving the company’s marketing strategy aimed at increasing lead generation, nurturing prospects, and ultimately converting them into loyal customers. This role encompasses the planning, execution, and optimization of multi-channel marketing campaigns, working collaboratively with cross-functional teams to ensure alignment with overarching business objectives. The successful candidate will leverage analytical tools to measure campaign performance and refine strategies, ensuring target audience engagement and growth in brand awareness.

Job Responsibilities

• Develop and implement comprehensive demand generation strategies that align with business goals and boost lead acquisition.
• Manage end-to-end execution of marketing campaigns across various channels including email, social media, and digital advertising.
• Analyze campaign performance metrics and optimize programs for better engagement, conversion rates, and return on investment.
• Collaborate with sales and product teams to create compelling messaging and content that addresses customer needs and highlights product value.
• Conduct market research to identify new trends, customer insights, and competitive benchmarks.
• Maintain and manage the marketing automation system, ensuring effective lead nurturing and segmentation processes.
• Prepare and present detailed reports on marketing performance and recommend actionable improvements to senior management.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• A minimum of 5 years of experience in demand generation, digital marketing, or a similar role.
• Proficient in marketing automation platforms, CRM systems, and analytics tools.
• Strong understanding of online marketing channels including SEO, SEM, content marketing, and social media.
• Exceptional analytical skills with the ability to interpret data and make informed decisions.
• Strong project management skills with the ability to handle multiple priorities and meet deadlines.
• Excellent written and verbal communication skills.

Technologies & Tools

The Demand Generation Marketing Manager will utilize a variety of technologies and tools to effectively execute campaigns and analyze performance. Key applications include marketing automation software (e.g., HubSpot, Marketo), Customer Relationship Management (CRM) systems (e.g., Salesforce), analytic platforms (e.g., Google Analytics), and graphic design tools (e.g., Canva, Adobe Creative Suite). Familiarity with content management systems (CMS) and project management tools (e.g., Asana, Trello) is also advantageous.

Ideal Candidates

The ideal candidate for the Demand Generation Marketing Manager position at Enumerate is a results-driven professional with a passion for data and analytics, coupled with creative marketing strategies. They possess strong problem-solving abilities and thrive in a dynamic, fast-paced environment. Excellent interpersonal skills enable them to effectively collaborate with cross-functional teams and convey complex marketing concepts clearly. A keen eye for detail and a commitment to continuous improvement are essential traits that will contribute to their success in this role.