Demand Generation Marketing Manager

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Position Overview

The Demand Generation Marketing Manager at Voyager Sopris Learning will be responsible for creating and executing comprehensive marketing strategies that drive demand for our educational products and services. This role requires a deep understanding of the education market, innovative marketing techniques, and the ability to analyze and leverage data to make informed decisions. The ideal candidate will collaborate with cross-functional teams to implement campaigns that increase brand awareness, generate leads, and facilitate conversions, ultimately contributing to the growth and profitability of the organization.

Job Responsibilities

• Develop and implement cohesive demand generation strategies to support overall marketing and business objectives.
• Coordinate with sales, product, and marketing teams to create integrated campaigns that effectively target prospective customers.
• Utilize a variety of marketing channels, including email, social media, SEO, and PPC to drive engagement and lead nurturing.
• Analyze campaign performance and identify opportunities for optimization through data-driven insights.
• Manage the marketing budget and allocate resources effectively across various demand generation activities.
• Establish and track key performance indicators (KPIs) to measure the effectiveness of demand generation efforts.
• Conduct market research to understand customer needs, preferences, and trends in the education industry.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field; Master’s degree is a plus.
• 5+ years of experience in demand generation, digital marketing, or related roles, preferably in the education sector.
• Strong understanding of modern marketing channels and techniques, with hands-on experience in managing end-to-end campaigns.
• Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and CRM platforms (e.g., Salesforce).
• Excellent analytical skills, with the ability to interpret data and leverage it for strategic decision-making.
• Effective communication and collaboration skills, with a proven ability to work across teams and engage stakeholders.

Technologies & Tools

In this role, the Demand Generation Marketing Manager will utilize a variety of technologies and tools, including marketing automation platforms such as HubSpot and Marketo, Customer Relationship Management (CRM) systems such as Salesforce, analytics tools like Google Analytics, and content management systems. Proficiency in project management software (e.g., Asana or Trello) and social media management tools will also be beneficial in effectively managing campaigns and collaborating with team members.

Ideal Candidates

The ideal candidate for the Demand Generation Marketing Manager position possesses a strategic mindset with a creative flair, coupled with strong analytical skills. They are results-oriented, proactive in identifying opportunities, and exhibit excellent organizational capabilities to manage multiple projects simultaneously. A passion for education, a deep understanding of market trends, and the ability to adapt to evolving priorities are essential qualities. Furthermore, strong interpersonal skills and the ability to foster relationships within and outside the organization will enhance their effectiveness in this role.