Demand Generation Marketing Manager

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Written by AI from the job title and company, not by Wrike, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Demand Generation Marketing Manager at Wrike plays a pivotal role in driving growth and awareness of our brand by developing and executing a comprehensive demand generation strategy. This position involves collaborating with various departments to create and implement marketing campaigns that resonate with target audiences, enhance lead generation, and ultimately convert prospects into customers. The ideal candidate will utilize a mix of digital marketing techniques, supported by data-driven insights, to optimize our customer acquisition funnel and foster long-term relationships with clients.

Job Responsibilities

• Develop and execute multi-channel demand generation campaigns to achieve growth targets.
• Analyze market trends and customer insights to inform campaign strategies and optimize efforts.
• Collaborate with sales and product teams to create aligned and effective marketing strategies.
• Manage the budget for demand generation initiatives, ensuring efficient allocation of resources.
• Monitor and report on the performance of campaigns using KPIs and analytics tools.
• Conduct A/B testing and employ data-driven approaches to improve campaign effectiveness.
• Generate high-quality leads through digital marketing channels, including email, social media, and content marketing.
• Stay current on industry trends and adjustments necessary for maintaining a competitive edge.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in demand generation or digital marketing roles.
• Proven track record of successfully executing demand generation campaigns that contribute to revenue growth.
• Strong analytical skills and proficiency in using marketing analytics tools (e.g., Google Analytics, HubSpot).
• Excellent communication and interpersonal skills for effective collaboration across teams.
• Familiarity with CRM systems (e.g., Salesforce) and marketing automation platforms.
• Ability to manage multiple projects simultaneously while meeting deadlines.

Technologies & Tools

The Demand Generation Marketing Manager will leverage a suite of technologies and tools to optimize campaigns and enhance performance. Key platforms include marketing automation solutions like HubSpot, customer relationship management (CRM) systems such as Salesforce, and analytics tools including Google Analytics for measuring and tracking campaign success. Familiarity with social media management tools and content marketing platforms will also be essential for executing an integrated marketing strategy.

Ideal Candidates

Ideal candidates for the Demand Generation Marketing Manager position at Wrike possess a dynamic and proactive approach to marketing, characterized by their ability to think strategically while also executing tactically. They should be highly analytical, with a knack for problem-solving and a passion for data-driven decision-making. Strong team players who thrive in collaborative environments and maintain an eagerness to learn and adapt to changing market conditions will excel in this role. Excellent communication skills and creative ideation are essential qualities that will contribute to their success in driving demand generation efforts.