Demand Generation Marketing Manager

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Position Overview

The Demand Generation Marketing Manager at Zilliant will play a pivotal role in developing and executing innovative marketing strategies aimed at driving demand and enhancing customer engagement. This position requires a blend of analytical thinking and creative problem-solving skills, as well as the ability to manage multi-channel campaigns that effectively promote Zilliant’s products and services. The successful candidate will collaborate closely with sales and product teams to align marketing strategies with business objectives, leveraging data-driven insights to optimize performance and ensure maximum return on investment.

Job Responsibilities

• Design and implement integrated demand generation campaigns across various channels including email, social media, content marketing, and digital advertising.
• Analyze campaign performance and metrics to optimize strategies for maximum effectiveness and conversion rates.
• Collaborate with sales and product teams to create targeted messaging and materials that resonate with potential customers.
• Manage the marketing budget to ensure efficient allocation of resources and effective spending in alignment with demand generation goals.
• Conduct market research to identify trends, potential customer segments, and competitive landscape.
• Utilize customer relationship management (CRM) software to track leads and customer interactions.
• Support the creation of high-quality content, such as whitepapers, case studies, and blog posts, to establish thought leadership and drive engagement.
• Train and mentor junior marketing staff, fostering their growth and development within the team.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• A minimum of 5 years of experience in demand generation or digital marketing, preferably within the B2B technology sector.
• Proficient in marketing automation tools and CRM software, such as HubSpot, Marketo, or Salesforce.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent written and verbal communication skills, with a strong attention to detail.
• Experience managing budgets and optimizing marketing spend.
• Ability to work collaboratively in a fast-paced, team-oriented environment.

Technologies & Tools

The Demand Generation Marketing Manager will utilize a range of technologies and tools to execute their responsibilities efficiently. Proficiency in marketing automation platforms such as HubSpot and Marketo is essential, along with familiarity with CRM systems like Salesforce. Additionally, the role involves working with analytics and reporting tools to measure campaign performance, as well as collaboration tools such as Slack and project management software like Asana or Trello to manage workflow.

Ideal Candidates

Ideal candidates for the Demand Generation Marketing Manager position will possess a strategic mindset and a knack for creative problem solving. They should be results-driven, with a keen focus on achieving quantifiable outcomes. Strong interpersonal skills are essential for collaboration across various departments, and candidates should be adaptable to rapidly changing environments. A passion for marketing and continuous improvement, along with a proactive attitude and a willingness to take calculated risks, further defines the perfect fit for this dynamic role at Zilliant.