DEXIS Marketing Manager, Demand Generation (Remote-Quakertown, PA)_

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Job Overview

The DEXIS Marketing Manager, Demand Generation, at Envista Holdings Corporation plays a pivotal role in driving lead generation and increasing brand visibility within the dental sector. This position is responsible for developing and executing comprehensive marketing strategies to enhance demand for DEXIS products. The successful candidate will collaborate with cross-functional teams to identify target audiences, optimize customer journeys, and create compelling marketing campaigns that align with business objectives. Furthermore, the role requires a keen understanding of digital marketing trends and the ability to measure campaign performance effectively, ensuring continuous improvement and alignment with overall corporate goals.

Job Responsibilities

• Develop and implement integrated demand generation strategies to drive quality leads for DEXIS products.
• Analyze market trends and customer insights to inform marketing initiatives and optimize targeting efforts.
• Create and manage digital marketing campaigns, including email marketing, social media, and content marketing.
• Collaborate with sales and product management teams to ensure alignment in messaging and positioning for DEXIS solutions.
• Utilize marketing automation tools to segment audiences and track campaign performance, adjusting strategies as necessary.
• Conduct regular reporting and analysis on lead generation metrics and campaign effectiveness.
• Establish and manage relationships with external partners and vendors to enhance marketing reach and effectiveness.
• Guide the production of marketing materials, such as brochures, presentations, and web content, that communicate DEXIS's value proposition.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field is required; a Master's degree is preferred.
• A minimum of 5 years of experience in demand generation or digital marketing, preferably in the healthcare or dental industry.
• Proficiency in marketing automation platforms and CRM systems (e.g., HubSpot, Salesforce).
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills, with a keen attention to detail.
• Demonstrated experience managing marketing campaigns from inception to execution.
• Familiarity with SEO, PPC, and social media advertising strategies.

Technologies & Tools

The DEXIS Marketing Manager will utilize a variety of technologies and tools to enhance demand generation efforts. Key software will include marketing automation platforms (such as HubSpot or Marketo), customer relationship management systems (like Salesforce), and analytics tools (such as Google Analytics) to track campaign performance. Additionally, proficiency in digital advertising platforms, social media management tools, and content management systems will be essential for executing effective marketing initiatives.

Ideal Candidates

The ideal candidate for the DEXIS Marketing Manager position is a strategic thinker who thrives in a fast-paced, data-driven environment. They possess exceptional creativity and an innate ability to connect with target audiences through compelling messaging. Strong project management skills and a collaborative spirit are essential, as this role involves working closely with various departments to achieve marketing objectives. Additionally, a proactive approach to continuous learning and adapting to industry trends will be critical in driving the success of demand generation efforts at Envista Holdings Corporation.