DEXIS Marketing Manager, Demand Generation (Remote-Quakertown, PA)_

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Job Overview

The DEXIS Marketing Manager, Demand Generation at Envista Holdings Corporation plays a pivotal role in driving the marketing strategy to enhance brand awareness and lead generation for the DEXIS product line. This position requires a strategic thinker who can design and implement innovative marketing campaigns that effectively engage target audiences. The successful candidate will collaborate cross-functionally to leverage insights and analytics, optimize channel performance, and contribute to the overall growth objectives of the company.

Job Responsibilities

• Develop and execute comprehensive demand generation strategies to increase brand visibility and drive qualified leads.
• Oversee the planning and implementation of integrated marketing campaigns across various channels including digital, social, and traditional media.
• Coordinate with sales teams to understand customer needs and align marketing efforts with business goals.
• Analyze data and metrics to assess campaign performance and identify opportunities for improvement.
• Manage the marketing budget, ensuring effective allocation of resources to optimize ROI on marketing initiatives.
• Collaborate with the product management team to support product launches and promotional activities.
• Lead market research initiatives to identify trends, competitive landscape, and customer preferences.
• Utilize CRM and marketing automation tools to enhance lead tracking and nurturing processes.

Qualifications

• Bachelor's degree in Marketing, Business, or related field; MBA preferred.
• Minimum of 5 years of experience in demand generation or digital marketing roles.
• Proven track record of successfully managing marketing campaigns that achieve measurable results.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Proficiency in marketing automation platforms (e.g., HubSpot, Marketo) and CRM software (e.g., Salesforce).
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Creative mindset with the ability to develop engaging marketing content.

Technologies & Tools

The DEXIS Marketing Manager will utilize various technologies and tools to facilitate marketing operations. Key tools include customer relationship management (CRM) software such as Salesforce, marketing automation platforms like HubSpot or Marketo, and analytics tools for tracking campaign performance. Familiarity with digital marketing platforms for social media advertising and email marketing will also be essential in executing effective demand generation strategies.

Ideal Candidates

Ideal candidates for the DEXIS Marketing Manager, Demand Generation position exhibit a passion for innovative marketing practices and a results-driven mindset. They possess exceptional problem-solving skills and are adept at navigating the complexities of integrated marketing campaigns. Successful applicants should demonstrate leadership qualities, an ability to thrive in a fast-paced environment, and a commitment to continuous learning and adaptation within the ever-evolving marketing landscape.