Digital Account Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by 121, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Account Manager at 121 will be responsible for overseeing the strategic management and development of client accounts within the digital landscape. This role will involve close collaboration with clients to understand their goals, devise tailored digital marketing strategies, and ensure the successful execution of campaigns. The successful candidate will act as a key point of contact, fostering strong client relationships, analyzing performance metrics, and driving continuous improvement initiatives to enhance client satisfaction and retention.

Job Responsibilities

• Manage a portfolio of client accounts, serving as the primary point of contact and ensuring exceptional client service.
• Develop, implement, and monitor digital marketing strategies tailored to client objectives, including SEO, PPC, social media, and content marketing.
• Analyze performance data and provide actionable insights through regular reporting and presentations to clients.
• Collaborate with internal teams, including creative, content, and analytics, to deliver outstanding results for client campaigns.
• Identify opportunities for up-selling and cross-selling additional services to increase client value.
• Assist in the development of proposals and pitches for new business opportunities.
• Stay updated on industry trends, emerging technologies, and competitor activity to provide clients with informed recommendations.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A minimum of 3-5 years of experience in a digital account management or comparable role.
• Proven experience in managing digital marketing campaigns across multiple channels.
• Strong analytical skills with experience in data interpretation and reporting tools.
• Excellent communication and interpersonal skills, with the ability to build and maintain client relationships.
• Proficiency in project management tools and digital marketing software.
• Strong problem-solving skills and a proactive approach to client needs.

Technologies & Tools

The Digital Account Manager will utilize various technologies and tools to manage client accounts effectively. These include digital marketing platforms such as Google Ads, Facebook Business Manager, and email marketing tools like Mailchimp. Proficiency in analytics software like Google Analytics and SEMrush is essential for performance tracking and reporting. Additionally, project management tools such as Asana or Trello will be used to coordinate tasks and ensure timely delivery of client projects.

Ideal Candidates

The ideal candidates for the Digital Account Manager position will possess a blend of creativity, analytical thinking, and exceptional interpersonal skills. They will be proactive, adaptable, and detail-oriented, with the ability to navigate complex client needs and foster collaborative relationships. A passion for digital marketing and a commitment to delivering results will set them apart, alongside a strong drive for continuous learning and self-improvement in an ever-evolving industry landscape.