Digital Account Manager

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Written by AI from the job title and company, not by 80Twenty, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Account Manager at 80Twenty will play a pivotal role in managing client relationships and driving the strategic digital marketing initiatives for our diverse portfolio of accounts. This position entails collaborating closely with clients to understand their business objectives, developing tailored marketing strategies, and ensuring the successful execution and performance of their digital campaigns. The Digital Account Manager will also be responsible for analyzing campaign metrics, optimizing performance, and communicating insights and recommendations to clients, all while maintaining a high standard of client satisfaction.

Job Responsibilities

• Develop and maintain strong relationships with assigned client accounts.
• Understand client goals and objectives to formulate tailored digital marketing strategies.
• Oversee the execution and performance of digital campaigns across various channels, including SEO, PPC, email marketing, and social media.
• Analyze campaign performance metrics and prepare reports summarizing key outcomes and insights.
• Act as the primary point of contact between clients and the internal team, ensuring effective communication and project management.
• Conduct regular check-ins with clients to assess satisfaction and identify upsell opportunities.
• Stay updated on industry trends and digital marketing innovations to offer the best solutions to clients.
• Collaborate with cross-functional teams, including creative, strategy, and analytics, to ensure project success.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 3+ years of experience in account management or client services, preferably within a digital marketing agency.
• Strong understanding of digital marketing channels, metrics, and analytics tools.
• Proficient in using digital marketing platforms such as Google Ads, Facebook Ads Manager, and analytics software.
• Excellent communication, presentation, and interpersonal skills.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Strong problem-solving skills and a client-centric approach.

Technologies & Tools

The Digital Account Manager will be expected to effectively utilize various technologies and tools, including customer relationship management (CRM) software like Salesforce or HubSpot, digital marketing analytics tools such as Google Analytics and SEMrush, email marketing platforms, and social media management tools like Hootsuite or Buffer. Proficiency in project management software like Asana or Trello will also be beneficial for tracking campaign progress and team collaboration.

Ideal Candidates

Ideal candidates for the Digital Account Manager position at 80Twenty will possess a proactive mindset, demonstrating a keen ability to anticipate client needs and exceed expectations. They should be detail-oriented and analytical, with a passion for digital marketing and a commitment to driving results. Strong interpersonal and communication skills are essential, as the role involves significant client interaction and collaboration with various teams. A positive attitude, adaptability, and a dedication to continuous learning will also contribute to a successful career in this position.