Digital Account Manager

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Written by AI from the job title and company, not by Local Marketing, Inc., so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Account Manager at Local Marketing, Inc. plays a pivotal role in developing and maintaining strong relationships with clients while strategically managing their digital marketing campaigns. This position involves collaboration with internal teams to ensure the delivery of effective marketing strategies that align with client goals. The Digital Account Manager will not only oversee project execution but also serve as a primary point of contact for clients, ensuring their needs are met and expectations exceeded through exceptional service and data-driven insights.

Job Responsibilities

• Manage client accounts and act as the primary liaison between clients and internal teams.
• Develop and implement comprehensive digital marketing strategies tailored to client objectives.
• Monitor campaign performance and analyze metrics to provide actionable insights and recommendations.
• Coordinate with cross-functional teams including creative, analytics, and technical departments to execute campaigns effectively.
• Prepare and present regular performance reports to clients and identify areas for improvement.
• Conduct market research to understand industry trends and apply findings to client strategies.
• Ensure the timely delivery of projects while adhering to budget constraints.
• Actively seek opportunities for upselling and cross-selling services to existing clients.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years of experience in digital marketing or account management.
• Strong understanding of digital marketing channels, including SEO, PPC, email marketing, and social media.
• Proficient in analytics tools such as Google Analytics, SEMrush, or similar platforms.
• Excellent communication and interpersonal skills with a client-focused mindset.
• Ability to manage multiple projects and prioritize effectively in a fast-paced environment.
• Proven record in managing budgets and achieving sales growth.
• Experience with CRM software (e.g., Salesforce) is a plus.

Technologies & Tools

The Digital Account Manager will be expected to utilize various tools and software to enhance campaign delivery and performance tracking. Key technologies include project management applications such as Asana or Trello, analytics platforms like Google Analytics and HubSpot, as well as CRM systems for client management. Familiarity with social media advertising platforms and marketing automation tools will also be crucial for executing comprehensive digital strategies.

Ideal Candidates

Ideal candidates for the Digital Account Manager position will possess a blend of technical acumen and interpersonal skills, facilitating their ability to effectively communicate and build rapport with clients. They will demonstrate a results-oriented approach, being highly organized with a keen eye for detail. A proactive attitude towards problem-solving, coupled with adaptability to changing client needs, will ensure success in this dynamic role. Candidates who are passionate about digital marketing and staying ahead of industry trends will be particularly well-suited for Local Marketing, Inc.