Digital Advertising Manager

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Written by AI from the job title and company, not by Action for the Climate Emergency, so some details may not match this job. The employer's own page has the real description.

Job Overview

Action for the Climate Emergency is seeking a dedicated and passionate Digital Advertising Manager to oversee our online advertising campaigns aimed at promoting climate action initiatives. This role is critical in developing innovative strategies to reach diverse audiences, optimize digital outreach, and drive engagement across various platforms. The Digital Advertising Manager will collaborate closely with the marketing and communications teams to align advertising strategies with organizational goals and to maximize our digital presence.

Job Responsibilities

• Develop and implement comprehensive digital advertising strategies aligned with the organization's mission and objectives.
• Manage digital advertising campaigns across multiple platforms including social media, search engines, and display networks.
• Analyze campaign performance metrics to optimize strategies and achieve targeted ROI.
• Collaborate with content creators to ensure advertising materials are engaging and aligned with brand messaging.
• Monitor industry trends and innovations in digital advertising to continually refine and improve strategies.
• Prepare regular reports and presentations on campaign performance for stakeholders.
• Manage budgets for digital advertising, ensuring efficient allocation of resources.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 3 years of experience in digital advertising and campaign management.
• Proficient in using major digital advertising platforms, such as Google Ads, Facebook Ads, and other social media platforms.
• Strong analytical skills, with experience in interpreting data to inform decision-making.
• Excellent communication and interpersonal skills.
• Ability to work independently and collaboratively within a team environment.
• Familiarity with SEO principles and digital marketing best practices is preferred.

Technologies & Tools

The Digital Advertising Manager will utilize a variety of technologies and tools to execute effective campaigns. This includes platforms such as Google Ads and Facebook Ads Manager for campaign execution, analytics tools like Google Analytics for performance tracking, and project management software to coordinate with team members. Familiarity with design tools (e.g., Adobe Creative Suite) for creating compelling ad content will also be advantageous.

Ideal Candidates

The ideal candidate for the Digital Advertising Manager position will exhibit a proactive approach, creative thinking, and an unwavering commitment to climate advocacy. They should possess strong organizational skills to manage multiple campaigns simultaneously while paying keen attention to detail. A deeply ingrained passion for sustainability and the ability to articulate the importance of climate initiatives will resonate well within our mission-driven organization.