Digital Advertising Manager

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Written by AI from the job title and company, not by HIVE Strategy, so some details may not match this job. The employer's own page has the real description.

Overview

The Digital Advertising Manager at HIVE Strategy will play a pivotal role in shaping and executing our online marketing strategies to increase brand awareness, drive lead generation, and support client objectives. This position requires a strategic thinker with a solid understanding of digital marketing channels, capable of managing various campaigns from conception through to execution and analysis. The ideal candidate will leverage data-driven insights to optimize performance and ensure the achievement of key performance indicators (KPIs). In addition, they will collaborate closely with internal teams and clients to deliver innovative advertising solutions that resonate with target audiences.

Job Responsibilities

• Develop and implement comprehensive digital advertising strategies across multiple platforms, including Google Ads, Facebook, Instagram, and LinkedIn.
• Monitor, analyze, and report on campaign performance using metrics such as CTR, conversion rates, and ROI.
• Collaborate with creative teams to design engaging ad content that meets campaign objectives.
• Manage and optimize advertising budgets to maximize return on investment.
• Stay current with industry trends, consumer behavior, and emerging technologies to inform digital marketing strategies.
• Conduct competitor analysis and market research to identify growth opportunities.
• Train and mentor junior team members on best practices in digital advertising.
• Work closely with sales and client services teams to ensure alignment of marketing strategies with overall business goals.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A minimum of 3 years of experience in digital advertising management or similar roles.
• Proven track record of successfully managing and optimizing paid advertising campaigns.
• Strong analytical skills and experience using analytics tools (e.g., Google Analytics, SEMrush, HubSpot).
• Excellent communication and interpersonal skills, with an ability to work collaboratively in a team environment.
• Proficiency in digital marketing tools and platforms.
• Strong attention to detail and ability to manage multiple projects simultaneously under tight deadlines.

Technologies & Tools

The Digital Advertising Manager will utilize a variety of technologies and tools to manage campaigns effectively and optimize performance. Key software includes digital advertising platforms such as Google Ads and Facebook Business Manager. In addition, analytics and reporting tools like Google Analytics and SEMrush will be essential for tracking performance metrics. Familiarity with design tools such as Adobe Creative Suite and email marketing platforms such as Mailchimp will also be advantageous in this role.

Ideal Candidates

The ideal candidate for the Digital Advertising Manager position will possess a balance of creativity and analytical skills, demonstrating a proactive and results-driven mindset. They should be adept at thinking strategically while being hands-on in executing campaigns. A strong candidate will exhibit excellent problem-solving abilities, effective communication skills, and a passion for staying ahead of digital marketing trends. They should also thrive in a fast-paced environment and demonstrate resilience when faced with challenges, showcasing an ongoing commitment to professional growth and excellence in execution.