Digital Advertising Manager- REMOTE to USA

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Written by AI from the job title and company, not by Russell Tobin, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Advertising Manager at Russell Tobin will play a crucial role in developing and implementing comprehensive digital advertising strategies that align with the company’s marketing objectives. This position involves managing digital campaigns across various platforms, analyzing performance metrics, and ensuring the effective use of budget resources. The ideal candidate will work closely with cross-functional teams to enhance brand awareness and drive engagement, while staying abreast of industry trends and technologies to optimize advertising efforts.

Job Responsibilities

• Develop, implement, and optimize digital advertising strategies across multiple channels including search, display, social media, and email.
• Manage the planning, execution, and performance analysis of digital marketing campaigns.
• Monitor and report on campaign performance metrics, providing actionable insights to improve effectiveness.
• Collaborate with creative teams to produce compelling ad content that resonates with target audiences.
• Maintain and manage advertising budgets to ensure efficient allocation of resources.
• Stay informed of industry trends, competitor activities, and new technologies in the digital advertising space.
• Work closely with the sales and marketing teams to align digital advertising initiatives with overall business objectives.
• Conduct A/B testing and other experimental designs to continually improve campaign performance.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in digital marketing or advertising, with at least 2 years in a managerial role.
• Proficiency with digital advertising platforms such as Google Ads, Facebook Ads, and programmatic advertising technologies.
• Strong analytical skills and experience with data-driven decision making.
• Excellent communication, presentation, and interpersonal skills.
• Knowledge of SEO, PPC, and content marketing strategies.
• Ability to work independently and collaboratively in a remote environment.

Technologies & Tools

The Digital Advertising Manager will utilize a range of technologies and tools to effectively manage campaigns. Key platforms include Google Ads, Facebook Ads Manager, Google Analytics, and marketing automation software. Familiarity with CRM systems and data visualization tools will also be advantageous to streamline reporting and campaign adjustments in real-time.

Ideal Candidates

Ideal candidates for the Digital Advertising Manager position will be strategic thinkers with strong analytical abilities and a creative mindset. They will possess a keen understanding of market dynamics and digital advertising trends, enabling them to devise innovative solutions for campaign optimization. A self-starter attitude, combined with excellent organizational skills and the confidence to make data-driven decisions, will contribute to their success in driving the company’s digital marketing initiatives forward.